A data profile of the people who buy, follow and care about Summer vacation in Poland — modelled from more than twelve digital signal sources. Summer vacation has an estimated audience of 1,926,699 people in Poland.
Summer vacation has an estimated audience of 1,926,699 people in Poland. 68.2% are female, 31.8% are male, average age 40.3. Top brand affinities: Ryanair, Pepco, Canada, Dresses, Skirt.
Top brand affinities include Ryanair, Pepco, Canada, with strongest over-indexing on Ryanair (1.95× the country average).
Demographically, the Summer vacation audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Summer vacation fan in Poland is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the Summer vacation profile in Poland.
68.2% are female, 31.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.3 |
| Estimated audience size | 1,926,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Summer vacation audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Italy | 5.8% |
The strongest cross-interests of the Summer vacation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer | Travel & Leisure | 2.30× | ||
| 02 | TripAdvisor | Travel & Leisure | 2.06× | ||
| 03 | Airbnb | Travel & Leisure | 2.04× | ||
| 04 | Ryanair | Travel & Leisure | 1.95× | ||
| 05 | Bikini | Fashion & Accessoires | 1.92× | ||
| 06 | Skirt | Fashion & Accessoires | 1.87× | ||
| 07 | Sun | Travel & Leisure | 1.85× | ||
| 08 | TUI | Travel & Leisure | 1.83× | ||
| 09 | Blouse | Fashion & Accessoires | 1.81× | ||
| 10 | Beaches | Travel & Leisure | 1.80× | ||
| 11 | Pepco | Fashion & Accessoires | 1.72× | ||
| 12 | Canada | Travel & Leisure | 1.69× | ||
| 13 | Kindergarten | Kids & Family | 1.65× | ||
| 14 | Handbags | Fashion & Accessoires | 1.61× | ||
| 15 | Italy | Travel & Leisure | 1.60× | ||
| 16 | Vacations | Travel & Leisure | 1.58× | ||
| 17 | Dresses | Fashion & Accessoires | 1.57× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 19 | Discount stores | Shopping | 1.51× | ||
| 20 | Itaka | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.77× | |
| Early Adopter Mentality | POWER | 1.45× | |
| Price Sensitivity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.86× | |
| DIY Mentality | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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