A data profile of the people who buy, follow and care about Summer in Poland — modelled from more than twelve digital signal sources. Summer has an estimated audience of 2,340,108 people in Poland.
Summer has an estimated audience of 2,340,108 people in Poland. 69.0% are female, 31.0% are male, average age 39.6. Top brand affinities: Pepco, Spas, Castorama, PUDELEK, Flower.
Top brand affinities include Pepco, Spas, Castorama, with strongest over-indexing on Pepco (1.85× the country average).
Demographically, the Summer audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Travelling.
The typical Summer fan in Poland is more female, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Pepco.
The key figures that characterise the Summer profile in Poland.
69.0% are female, 31.0% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 39.6 |
| Estimated audience size | 2,340,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Summer audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer vacation | Travel & Leisure | 2.30× | ||
| 02 | Bikini | Fashion & Accessoires | 2.27× | ||
| 03 | PUDELEK | News | 2.12× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.06× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.02× | ||
| 06 | Child care | Kids & Family | 1.94× | ||
| 07 | Flower | Home & Garden | 1.86× | ||
| 08 | Pepco | Fashion & Accessoires | 1.85× | ||
| 09 | Kindergarten | Kids & Family | 1.77× | ||
| 10 | Organic food | Food & Beverages | 1.75× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.74× | ||
| 12 | Renovation | Home & Garden | 1.70× | ||
| 13 | Rossmann | Shopping | 1.67× | ||
| 14 | Skin care | Beauty & Wellness | 1.61× | ||
| 15 | Castorama | Shopping | 1.60× | ||
| 16 | Spas | Beauty & Wellness | 1.58× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.56× | ||
| 18 | Happiness | Health | 1.56× | ||
| 19 | TUI | Travel & Leisure | 1.52× | ||
| 20 | Weddings | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.61× | |
| Travelling | THRILL | 1.50× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.86× | |
| Social Media Usage | JOY | 0.99× | |
| Individualism | JOY | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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