A data profile of the people who buy, follow and care about Summer in Colombia — modelled from more than twelve digital signal sources. Summer has an estimated audience of 2,214,004 people in Colombia.
Summer has an estimated audience of 2,214,004 people in Colombia. 67.5% are female, 32.5% are male, average age 33.7. Top brand affinities: IKEA, Local food, Art jewelry, Anti-aging cream, First class travel.
Top brand affinities include IKEA, Local food, Art jewelry, with strongest over-indexing on IKEA (1.55× the country average).
Demographically, the Summer audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Design Affinity.
The typical Summer fan in Colombia is more female, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Summer profile in Colombia.
67.5% are female, 32.5% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 33.7 |
| Estimated audience size | 2,214,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Summer audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun tanning | Beauty & Wellness | 2.40× | ||
| 02 | Local news | News | 2.35× | ||
| 03 | Snorkeling | Sports | 2.20× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 1.93× | ||
| 05 | Career development | Business & Career | 1.88× | ||
| 06 | Toothbrush | Beauty & Wellness | 1.76× | ||
| 07 | Art exhibition | Arts & Culture | 1.73× | ||
| 08 | Streetwear | Fashion & Accessoires | 1.64× | ||
| 09 | First class travel | Travel & Leisure | 1.63× | ||
| 10 | Mobile payment | Business & Career | 1.62× | ||
| 11 | Local food | Food & Beverages | 1.60× | ||
| 12 | Business class | Travel & Leisure | 1.59× | ||
| 13 | Organic farming | Food & Beverages | 1.58× | ||
| 14 | Kitchenware | Home & Garden | 1.57× | ||
| 15 | IKEA | Home & Garden | 1.55× | ||
| 16 | Art jewelry | Fashion & Accessoires | 1.55× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 1.53× | ||
| 18 | Eyewear | Fashion & Accessoires | 1.53× | ||
| 19 | Hair conditioner | Beauty & Wellness | 1.52× | ||
| 20 | Contemporary art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.81× | |
| Design Affinity | PREMIUM | 1.75× | |
| Mindfulness | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.53× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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