A data profile of the people who buy, follow and care about Summer in Switzerland — modelled from more than twelve digital signal sources. Summer has an estimated audience of 1,244,773 people in Switzerland.
Summer has an estimated audience of 1,244,773 people in Switzerland. 61.9% are female, 38.1% are male, average age 42.3. Top brand affinities: Summer vacation, Aldi, Real property, Corriere della Sera, Zara.
Top brand affinities include Summer vacation, Aldi, Real property, with strongest over-indexing on Summer vacation (3.57× the country average).
Demographically, the Summer audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Summer fan in Switzerland is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Summer vacation.
The key figures that characterise the Summer profile in Switzerland.
61.9% are female, 38.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.3 |
| Estimated audience size | 1,244,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Summer audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 10.6% |
| Brazil | 7.7% |
The strongest cross-interests of the Summer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer vacation | Travel & Leisure | 3.57× | ||
| 02 | TUI | Travel & Leisure | 3.10× | ||
| 03 | La Stampa | News | 2.86× | ||
| 04 | Corriere della Sera | News | 2.63× | ||
| 05 | La Repubblica | News | 2.61× | ||
| 06 | Real property | Home & Garden | 2.55× | ||
| 07 | High school | Business & Career | 2.50× | ||
| 08 | Shih Tzu | Pets & Animals | 2.39× | ||
| 09 | Zara | Shopping | 2.30× | ||
| 10 | Poodle | Pets & Animals | 2.26× | ||
| 11 | Crochet | Home & Garden | 2.12× | ||
| 12 | Wine tasting | Food & Beverages | 2.10× | ||
| 13 | Property finder | Home & Garden | 2.05× | ||
| 14 | Skirt | Fashion & Accessoires | 1.86× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.81× | ||
| 16 | Swimming pool | Sports | 1.78× | ||
| 17 | Travel photography | Technology & Electronics | 1.77× | ||
| 18 | Aldi | Shopping | 1.66× | ||
| 19 | FC Bayern Munich | Sports | 1.65× | ||
| 20 | Local food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.77× | |
| Travelling | THRILL | 1.55× | |
| Design Affinity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Tradition | CONSERVATISM | 0.87× | |
| Career Orientation | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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