A data profile of the people who buy, follow and care about Swimming pool in Switzerland — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 1,047,002 people in Switzerland.
The average Swimming pool fan in Switzerland is 43.0 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include IKEA, AutoScout24, Airbnb, with strongest over-indexing on IKEA (1.92× the country average).
Demographically, the Swimming pool audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Swimming pool fan in Switzerland is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Swimming pool profile in Switzerland.
57.7% are female, 42.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.0 |
| Estimated audience size | 1,047,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Swimming pool audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
Where the Swimming pool audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.80× | |
| 02 | Basel-City | ~70K | 1.59× | |
| 03 | Canton of Zug | ~20K | 1.45× | |
| 04 | Canton of Geneva | ~100K | 1.35× | |
| 05 | Aargau | ~90K | 1.31× | |
| 06 | Valais | ~60K | 1.30× | |
| 07 | Canton of Bern | ~100K | 1.24× | |
| 08 | Schwyz | ~20K | 1.17× | |
| 09 | Graubünden | ~30K | 1.16× | |
| 10 | Appenzell Innerrhoden | ~2K | 1.13× | |
| 11 | Canton of St. Gallen | ~60K | 1.12× | |
| 12 | Vaud | ~100K | 1.09× | |
| 13 | Basel-Landschaft | ~30K | 1.05× | |
| 14 | Canton of Glarus | ~4K | 1.02× | |
| 15 | Luzern | ~40K | 1.01× | |
| 16 | Canton of Nidwalden | ~4K | 1.01× | |
| 17 | Canton of Obwalden | ~4K | 1.00× | |
| 18 | Appenzell Ausserrhoden | ~5K | 0.99× | |
| 19 | Thurgau | ~30K | 0.97× | |
| 20 | Solothurn | ~30K | 0.96× | |
| 21 | Schaffhausen | ~8K | 0.94× | |
| 22 | Uri | ~3K | 0.93× | |
| 23 | Jura | ~6K | 0.89× | |
| 24 | Neuchatel | ~20K | 0.81× | |
| 25 | Fribourg | ~30K | 0.80× | |
| 26 | Ticino | ~30K | 0.77× |
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AliExpress | Shopping | 2.28× | ||
| 02 | Conforama | Home & Garden | 2.03× | ||
| 03 | Sun | Travel & Leisure | 2.01× | ||
| 04 | Airbnb | Travel & Leisure | 2.00× | ||
| 05 | Skyscanner | Travel & Leisure | 1.98× | ||
| 06 | IKEA | Home & Garden | 1.92× | ||
| 07 | France | Travel & Leisure | 1.91× | ||
| 08 | Men's clothing | Fashion & Accessoires | 1.90× | ||
| 09 | Therapy | Health | 1.87× | ||
| 10 | H&M | Shopping | 1.70× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.68× | ||
| 12 | Swimming | Sports | 1.68× | ||
| 13 | Lidl | Shopping | 1.63× | ||
| 14 | Italy | Travel & Leisure | 1.59× | ||
| 15 | Temu | Shopping | 1.59× | ||
| 16 | Handicraft | Home & Garden | 1.58× | ||
| 17 | Aldi | Shopping | 1.56× | ||
| 18 | Jumbo (supermarket) | Shopping | 1.55× | ||
| 19 | Zalando | Shopping | 1.55× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.95× | |
| Patriotism | CONSERVATISM | 1.64× | |
| Price Sensitivity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.22× | |
| Social Media Usage | JOY | 1.22× | |
| Urban Lifestyle | OPEN | 1.28× |
Swimming pool has an estimated audience of 1,047,002 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.7% of Swimming pool fans are female, 42.3% are male, with an average age of 43.0 years.
Swimming pool fans show strongest brand affinity for IKEA (1.92×), AutoScout24 (1.68×), and Airbnb (2.0×) over the country average.
Swimming pool fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Swimming pool itself, the audience over-indexes on AutoScout24 (1.68×), Airbnb (2.0×), Conforama (2.03×), and Lidl (1.63×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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