A data profile of the people who buy, follow and care about Swimming pool in Ireland — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 842,575 people in Ireland.
Swimming pool has an estimated audience of 842,575 people in Ireland. 62.7% are female, 37.3% are male, average age 43.9. Top brand affinities: AliExpress, Música sertaneja, Summer, Dairy, Inn.
Top brand affinities include AliExpress, Música sertaneja, Summer, with strongest over-indexing on AliExpress (2.24× the country average).
Demographically, the Swimming pool audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Swimming pool fan in Ireland is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for AliExpress.
The key figures that characterise the Swimming pool profile in Ireland.
62.7% are female, 37.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 43.9 |
| Estimated audience size | 842,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Swimming pool audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ira! | Music & Radio | 2.98× | ||
| 02 | Música sertaneja | Music & Radio | 2.75× | ||
| 03 | Freestyle swimming | Sports | 2.62× | ||
| 04 | Brazil | Travel & Leisure | 2.57× | ||
| 05 | Reseller | Shopping | 2.56× | ||
| 06 | Moda Feminina | Fashion & Accessoires | 2.35× | ||
| 07 | AliExpress | Shopping | 2.24× | ||
| 08 | Funding | Business & Career | 2.24× | ||
| 09 | Affiliate marketing | Business & Career | 2.05× | ||
| 10 | Water park | Travel & Leisure | 1.88× | ||
| 11 | Leisure centre | Travel & Leisure | 1.84× | ||
| 12 | Funk | Music & Radio | 1.82× | ||
| 13 | Hot tub | Home & Garden | 1.81× | ||
| 14 | Fiberglass | Technology & Electronics | 1.80× | ||
| 15 | Inn | Travel & Leisure | 1.79× | ||
| 16 | Dairy | Food & Beverages | 1.76× | ||
| 17 | Discounting | Shopping | 1.72× | ||
| 18 | Lawyer | Business & Career | 1.64× | ||
| 19 | Summer | Travel & Leisure | 1.63× | ||
| 20 | Sauna | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.09× | |
| Social Media Usage | JOY | 0.99× | |
| Travelling | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Convenience Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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