Rascasse Audience Intelligence

Swimming pool Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Swimming pool in United Arab Emirates — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 1,666,216 people in United Arab Emirates.

#21among Touchpoint in United Arab Emirates
#27in Sports

The average Swimming pool fan in United Arab Emirates is 37.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Swimming, AliExpress, Sun, with strongest over-indexing on Swimming (1.55× the country average).

Demographically, the Swimming pool audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Swimming pool fan in United Arab Emirates is more male, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Swimming.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Swimming pool profile in United Arab Emirates.

Audience size
1.7M
in United Arab Emirates
Gender
31.7%
68.3% male
Age
37.0
average years
Country rank
#465
Touchpoint in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimming pool fans

31.7% are female, 68.3% are male, average age 37.0.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Swimming pool audience in United Arab Emirates
MetricValue
Female31.7%
Male68.3%
Average age37.0
Estimated audience size1,666,216
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Swimming pool audience in United Arab Emirates
Age bracketShare%
16-199%
20-2933%
30-3933%
40-4918%
50+7%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Swimming pool audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Swimming pool
CountryShare
United States21.0%
Brazil7.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimming pool audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Swimming pool fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Abu Dhabi~800K1.16×
02Emirate of Sharjah~400K1.10×
03Ras Al Khaimah~90K1.06×
04Emirate of Ajman~200K1.01×
05Fujairah~40K0.89×
06Dubai~1M0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swimming pool audience
#·InterestCategoryAffinity×
01AliExpressShopping2.86×
02Freestyle swimmingSports2.39×
03Moda FemininaFashion & Accessoires2.36×
04BrazilTravel & Leisure2.29×
05SummerTravel & Leisure1.95×
06Gated communityHome & Garden1.75×
07ResellerShopping1.65×
08Wild Wadi Water ParkTravel & Leisure1.64×
09ProfessionBusiness & Career1.60×
10DairyFood & Beverages1.58×
11ParkTravel & Leisure1.57×
12Bhojpuri languagePolitics & Society1.56×
13SwimmingSports1.55×
14Adventure parkKids & Family1.55×
15ConcreteHome & Garden1.55×
16Yas Waterworld Abu DhabiTravel & Leisure1.55×
17French hip hopMusic & Radio1.54×
18SunTravel & Leisure1.52×
19StaycationHome & Garden1.52×
20Water parkTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swimming pool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Swimming pool audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.27×
Design AffinityPREMIUM1.17×
Convenience OrientationPREMIUM1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Swimming pool audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.80×
Need for SecurityCONSERVATISM0.84×
PatriotismCONSERVATISM1.02×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Swimming pool have in United Arab Emirates?

Swimming pool has an estimated audience of 1,666,216 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Swimming pool fans?

31.7% of Swimming pool fans are female, 68.3% are male, with an average age of 37.0 years.

03

Which brands do Swimming pool fans like most?

Swimming pool fans show strongest brand affinity for Swimming (1.55×), AliExpress (2.86×), and Sun (1.52×) over the country average.

04

Where do Swimming pool fans live in United Arab Emirates?

Swimming pool fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Swimming pool fans also like?

Beyond Swimming pool itself, the audience over-indexes on AliExpress (2.86×), Sun (1.52×), Profession (1.6×), and Staycation (1.52×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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