A data profile of the people who buy, follow and care about Sun in Switzerland — modelled from more than twelve digital signal sources. Sun has an estimated audience of 1,308,453 people in Switzerland.
The average Sun fan in Switzerland is 42.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Migros, AutoScout24, Real property, with strongest over-indexing on Migros (1.64× the country average).
Demographically, the Sun audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Sun fan in Switzerland is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Migros.
The key figures that characterise the Sun profile in Switzerland.
57.1% are female, 42.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.6 |
| Estimated audience size | 1,308,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Sun audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Where the Sun audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.69× | |
| 02 | Ticino | ~80K | 1.48× | |
| 03 | Fribourg | ~70K | 1.42× | |
| 04 | Solothurn | ~40K | 1.25× | |
| 05 | Canton of Bern | ~200K | 1.23× | |
| 06 | Vaud | ~200K | 1.19× | |
| 07 | Valais | ~60K | 1.19× | |
| 08 | Aargau | ~100K | 1.18× | |
| 09 | Neuchatel | ~30K | 1.09× | |
| 10 | Canton of Geneva | ~100K | 1.08× | |
| 11 | Basel-Landschaft | ~30K | 1.07× | |
| 12 | Basel-City | ~50K | 1.03× | |
| 13 | Canton of Zug | ~20K | 1.01× | |
| 14 | Canton of Nidwalden | ~5K | 1.01× | |
| 15 | Schwyz | ~20K | 0.99× | |
| 16 | Canton of St. Gallen | ~60K | 0.98× | |
| 17 | Graubünden | ~30K | 0.96× | |
| 18 | Canton of Obwalden | ~5K | 0.96× | |
| 19 | Appenzell Innerrhoden | ~2K | 0.94× | |
| 20 | Luzern | ~50K | 0.93× | |
| 21 | Uri | ~4K | 0.93× | |
| 22 | Canton of Glarus | ~4K | 0.92× | |
| 23 | Schaffhausen | ~10K | 0.91× | |
| 24 | Appenzell Ausserrhoden | ~5K | 0.91× | |
| 25 | Jura | ~8K | 0.89× | |
| 26 | Thurgau | ~30K | 0.83× |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tracksuit | Fashion & Accessoires | 3.76× | ||
| 02 | Real property | Home & Garden | 2.85× | ||
| 03 | Playground | Kids & Family | 2.80× | ||
| 04 | Western Union | Business & Career | 2.42× | ||
| 05 | TripAdvisor | Travel & Leisure | 2.23× | ||
| 06 | Zara | Shopping | 2.19× | ||
| 07 | Swimming pool | Sports | 2.01× | ||
| 08 | Island | Travel & Leisure | 1.97× | ||
| 09 | Skirt | Fashion & Accessoires | 1.93× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.90× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.70× | ||
| 12 | Hornbach | Shopping | 1.69× | ||
| 13 | Mother's Day | Kids & Family | 1.68× | ||
| 14 | Pedicure | Beauty & Wellness | 1.67× | ||
| 15 | Migros | Shopping | 1.64× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.63× | ||
| 17 | Conforama | Home & Garden | 1.63× | ||
| 18 | Crochet | Home & Garden | 1.63× | ||
| 19 | Greece | Travel & Leisure | 1.62× | ||
| 20 | Musical theatre | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Mindfulness | BALANCE | 1.20× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.94× |
Sun has an estimated audience of 1,308,453 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.1% of Sun fans are female, 42.9% are male, with an average age of 42.6 years.
Sun fans show strongest brand affinity for Migros (1.64×), AutoScout24 (1.63×), and Real property (2.85×) over the country average.
Sun fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sun itself, the audience over-indexes on AutoScout24 (1.63×), Real property (2.85×), Conforama (1.63×), and Hornbach (1.69×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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