A data profile of the people who buy, follow and care about Sun in Colombia — modelled from more than twelve digital signal sources. Sun has an estimated audience of 3,744,958 people in Colombia.
Sun has an estimated audience of 3,744,958 people in Colombia. 58.7% are female, 41.3% are male, average age 36.1.
Demographically, the Sun audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The key figures that characterise the Sun profile in Colombia.
58.7% are female, 41.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 36.1 |
| Estimated audience size | 3,744,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Sun audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.15× | |
| Community Orientation | OPEN | 1.12× | |
| Sustainability | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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