A data profile of the people who buy, follow and care about Sun in South Africa — modelled from more than twelve digital signal sources. Sun has an estimated audience of 1,255,159 people in South Africa.
Sun has an estimated audience of 1,255,159 people in South Africa. 54.0% are female, 46.0% are male, average age 38.5. Top brand affinities: Solar power, Sustainable energy, Tabloid (newspaper format), Photovoltaics, Photovoltaic system.
Top brand affinities include Solar power, Sustainable energy, Tabloid (newspaper format), with strongest over-indexing on Solar power (1.59× the country average).
Demographically, the Sun audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Sun fan in South Africa is balanced, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Solar power.
The key figures that characterise the Sun profile in South Africa.
54.0% are female, 46.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 38.5 |
| Estimated audience size | 1,255,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Sun audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schnapps | Food & Beverages | 1.74× | ||
| 02 | Photovoltaic system | Home & Garden | 1.67× | ||
| 03 | Hotel Ibis | Travel & Leisure | 1.64× | ||
| 04 | Freedom of thought | Politics & Society | 1.64× | ||
| 05 | Sustainable energy | Home & Garden | 1.63× | ||
| 06 | Solar power | Home & Garden | 1.59× | ||
| 07 | New England Revolution | Sports | 1.59× | ||
| 08 | Photovoltaics | Home & Garden | 1.58× | ||
| 09 | Solar water heating | Home & Garden | 1.54× | ||
| 10 | Expo 2020 | Travel & Leisure | 1.54× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.51× | ||
| 12 | Blumenfans | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.28× | |
| Indulgence | JOY | 1.26× | |
| Convenience Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.77× | |
| Risk Appetite | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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