A data profile of the people who buy, follow and care about Sun in Malaysia — modelled from more than twelve digital signal sources. Sun has an estimated audience of 2,104,155 people in Malaysia.
The average Sun fan in Malaysia is 39.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Google Drive, Social science, with strongest over-indexing on Politics (1.63× the country average).
Demographically, the Sun audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sun fan in Malaysia is balanced, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Sun profile in Malaysia.
52.0% are female, 48.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.0 |
| Estimated audience size | 2,104,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Sun audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Where the Sun audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~900K | 1.47× | |
| 02 | Kuala Lumpur | ~500K | 1.39× | |
| 03 | Sabah | ~300K | 1.34× | |
| 04 | Johor | ~400K | 1.30× | |
| 05 | Sarawak | ~200K | 1.22× | |
| 06 | Penang | ~200K | 1.22× | |
| 07 | Perak | ~200K | 1.17× | |
| 08 | Negeri Sembilan | ~100K | 1.08× | |
| 09 | Kedah | ~100K | 1.02× | |
| 10 | Malacca | ~70K | 0.95× | |
| 11 | Pahang | ~90K | 0.91× | |
| 12 | Labuan | ~10K | 0.76× | |
| 13 | Kelantan | ~80K | 0.74× | |
| 14 | Terengganu | ~60K | 0.71× | |
| 15 | Perlis | ~20K | 0.71× | |
| 16 | Putrajaya | ~8K | 0.68× |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Street View | Internet & Social Media | 2.60× | ||
| 02 | Vehicle audio | Cars & Mobility | 2.42× | ||
| 03 | Statistics | Business & Career | 2.34× | ||
| 04 | HVAC | Home & Garden | 2.22× | ||
| 05 | Public administration | Business & Career | 2.21× | ||
| 06 | Air fryer | Food & Beverages | 2.17× | ||
| 07 | Political science | Business & Career | 2.00× | ||
| 08 | Uric acid | Health | 1.98× | ||
| 09 | Blood vessel | Health | 1.87× | ||
| 10 | Instant noodle | Food & Beverages | 1.82× | ||
| 11 | Social science | Business & Career | 1.69× | ||
| 12 | Politics | Politics & Society | 1.63× | ||
| 13 | Tibet | Travel & Leisure | 1.62× | ||
| 14 | Soft rock | Music & Radio | 1.62× | ||
| 15 | Google Drive | Technology & Electronics | 1.58× | ||
| 16 | Sociology | Business & Career | 1.57× | ||
| 17 | Christmas tree | Kids & Family | 1.55× | ||
| 18 | Forestry | Home & Garden | 1.55× | ||
| 19 | Jazz fusion | Music & Radio | 1.54× | ||
| 20 | Mosquito | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.13× | |
| Risk Appetite | THRILL | 1.11× | |
| Patriotism | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Individualism | JOY | 0.85× |
Sun has an estimated audience of 2,104,155 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
52.0% of Sun fans are female, 48.0% are male, with an average age of 39.0 years.
Sun fans show strongest brand affinity for Politics (1.63×), Google Drive (1.58×), and Social science (1.69×) over the country average.
Sun fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sun itself, the audience over-indexes on Google Drive (1.58×), Social science (1.69×), HVAC (2.22×), and Blood vessel (1.87×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.