A data profile of the people who buy, follow and care about Sun in Poland — modelled from more than twelve digital signal sources. Sun has an estimated audience of 4,044,727 people in Poland.
Sun has an estimated audience of 4,044,727 people in Poland. 64.4% are female, 35.6% are male, average age 38.6. Top brand affinities: Long hair, Bikini, Stradivarius, Summer vacation, TripAdvisor.
Top brand affinities include Long hair, Bikini, Stradivarius, with strongest over-indexing on Long hair (2.49× the country average).
Demographically, the Sun audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Sun fan in Poland is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Long hair.
The key figures that characterise the Sun profile in Poland.
64.4% are female, 35.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 38.6 |
| Estimated audience size | 4,044,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Sun audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santorini | Travel & Leisure | 3.87× | ||
| 02 | Long hair | Beauty & Wellness | 2.49× | ||
| 03 | Sunscreen | Beauty & Wellness | 2.42× | ||
| 04 | Lace wig | Beauty & Wellness | 2.42× | ||
| 05 | Zanzibar | Travel & Leisure | 2.38× | ||
| 06 | Las Vegas | Travel & Leisure | 2.16× | ||
| 07 | Microblading | Beauty & Wellness | 2.04× | ||
| 08 | Bikini | Fashion & Accessoires | 1.91× | ||
| 09 | Mascara | Beauty & Wellness | 1.88× | ||
| 10 | Summer vacation | Travel & Leisure | 1.85× | ||
| 11 | First-time buyer | Shopping | 1.85× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.81× | ||
| 13 | Flower bouquet | Home & Garden | 1.74× | ||
| 14 | Shampoo | Beauty & Wellness | 1.70× | ||
| 15 | Modern architecture | Arts & Culture | 1.67× | ||
| 16 | Scotch whisky | Food & Beverages | 1.67× | ||
| 17 | Lipstick | Beauty & Wellness | 1.65× | ||
| 18 | Amsterdam | Travel & Leisure | 1.58× | ||
| 19 | Stradivarius | Shopping | 1.57× | ||
| 20 | Pastry | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Individualism | JOY | 1.22× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Career Orientation | POWER | 0.88× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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