A data profile of the people who buy, follow and care about Sun in Australia — modelled from more than twelve digital signal sources. Sun has an estimated audience of 6,561,155 people in Australia.
Sun has an estimated audience of 6,561,155 people in Australia. 57.1% are female, 42.9% are male, average age 43.9. Top brand affinities: Real property, Blanket, Bored Panda, Photovoltaics, Tom Welling.
Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.7× the country average).
Demographically, the Sun audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Extroversion.
The typical Sun fan in Australia is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Sun profile in Australia.
57.1% are female, 42.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.9 |
| Estimated audience size | 6,561,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Sun audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orlando Bloom | Movies & TV | 2.48× | ||
| 02 | AccuWeather | Home & Garden | 1.83× | ||
| 03 | Oakley | Fashion & Accessoires | 1.81× | ||
| 04 | Duvet | Home & Garden | 1.78× | ||
| 05 | Bored Panda | Internet & Social Media | 1.76× | ||
| 06 | Dehumidifier | Home & Garden | 1.76× | ||
| 07 | Real property | Home & Garden | 1.70× | ||
| 08 | Tracksuit | Fashion & Accessoires | 1.61× | ||
| 09 | Horoscope | Health | 1.60× | ||
| 10 | Blanket | Home & Garden | 1.59× | ||
| 11 | Microscope | Health | 1.58× | ||
| 12 | Tom Welling | Movies & TV | 1.57× | ||
| 13 | Chainsaw | Home & Garden | 1.57× | ||
| 14 | Gazebo | Home & Garden | 1.57× | ||
| 15 | Photovoltaics | Home & Garden | 1.56× | ||
| 16 | Sienna Miller | Movies & TV | 1.56× | ||
| 17 | Constitution | Politics & Society | 1.53× | ||
| 18 | Monica Bellucci | Movies & TV | 1.53× | ||
| 19 | Water tank | Home & Garden | 1.52× | ||
| 20 | Masonry | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.17× | |
| Extroversion | THRILL | 1.10× | |
| DIY Mentality | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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