A data profile of the people who buy, follow and care about Air travel in Poland — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 3,057,166 people in Poland.
Air travel has an estimated audience of 3,057,166 people in Poland. 65.3% are female, 34.7% are male, average age 41.1. Top brand affinities: Ryanair, Nature, TUI, Beaches, Itaka.
Top brand affinities include Ryanair, Nature, TUI, with strongest over-indexing on Ryanair (1.92× the country average).
Demographically, the Air travel audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Air travel fan in Poland is more female, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ryanair.
The key figures that characterise the Air travel profile in Poland.
65.3% are female, 34.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 41.1 |
| Estimated audience size | 3,057,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Air travel audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business travel | Business & Career | 2.33× | ||
| 02 | TUI | Travel & Leisure | 2.00× | ||
| 03 | Shellac | Beauty & Wellness | 2.00× | ||
| 04 | Holiday cottage | Travel & Leisure | 1.96× | ||
| 05 | Ryanair | Travel & Leisure | 1.92× | ||
| 06 | Child development | Business & Career | 1.85× | ||
| 07 | Travel photography | Technology & Electronics | 1.83× | ||
| 08 | Beaches | Travel & Leisure | 1.75× | ||
| 09 | Itaka | Travel & Leisure | 1.75× | ||
| 10 | Travel website | Travel & Leisure | 1.75× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.74× | ||
| 12 | Cruises | Travel & Leisure | 1.73× | ||
| 13 | Holiday | Travel & Leisure | 1.71× | ||
| 14 | Adventure travel | Travel & Leisure | 1.69× | ||
| 15 | Airbnb | Travel & Leisure | 1.64× | ||
| 16 | Booking.com | Travel & Leisure | 1.64× | ||
| 17 | Nature | Home & Garden | 1.61× | ||
| 18 | Vacations | Travel & Leisure | 1.61× | ||
| 19 | Self-esteem | Health | 1.56× | ||
| 20 | Skirt | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Travelling | THRILL | 1.31× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Individualism | JOY | 1.06× | |
| Social Media Usage | JOY | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.