A data profile of the people who buy, follow and care about Holiday in Poland — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 2,627,454 people in Poland.
Holiday has an estimated audience of 2,627,454 people in Poland. 61.9% are female, 38.1% are male, average age 43.3. Top brand affinities: TUI, Love & Sex, Digital photography, Fast food, Renovation.
Top brand affinities include TUI, Love & Sex, Digital photography, with strongest over-indexing on TUI (2.25× the country average).
Demographically, the Holiday audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Holiday fan in Poland is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for TUI.
The key figures that characterise the Holiday profile in Poland.
61.9% are female, 38.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.3 |
| Estimated audience size | 2,627,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Holiday audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 4.69× | ||
| 02 | Santorini | Travel & Leisure | 4.66× | ||
| 03 | Love & Sex | Kids & Family | 3.21× | ||
| 04 | Digital photography | Business & Career | 2.53× | ||
| 05 | TUI | Travel & Leisure | 2.25× | ||
| 06 | Local food | Food & Beverages | 2.14× | ||
| 07 | Festival | Music & Radio | 2.08× | ||
| 08 | Adventure travel | Travel & Leisure | 1.94× | ||
| 09 | Ecotourism | Business & Career | 1.88× | ||
| 10 | Bedroom furniture | Home & Garden | 1.87× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.80× | ||
| 12 | Airbnb | Travel & Leisure | 1.73× | ||
| 13 | Renovation | Home & Garden | 1.72× | ||
| 14 | Air travel | Travel & Leisure | 1.71× | ||
| 15 | Fast food | Food & Beverages | 1.70× | ||
| 16 | Luxury real estate | Business & Career | 1.65× | ||
| 17 | Musical theatre | Movies & TV | 1.55× | ||
| 18 | Travel website | Travel & Leisure | 1.54× | ||
| 19 | Contemporary art | Arts & Culture | 1.53× | ||
| 20 | Fine art | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.62× | |
| Design Affinity | PREMIUM | 1.59× | |
| Travelling | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Creativity | OPEN | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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