A data profile of the people who buy, follow and care about Holiday in Colombia — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 3,022,023 people in Colombia.
Holiday has an estimated audience of 3,022,023 people in Colombia. 57.2% are female, 42.8% are male, average age 35.7. Top brand affinities: Local food, Streetwear, Toothbrush, Art exhibition, Local news.
Top brand affinities include Local food, Streetwear, Toothbrush, with strongest over-indexing on Local food (1.51× the country average).
Demographically, the Holiday audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Holiday fan in Colombia is more female, around 35.7 years old, with strong Career Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Holiday profile in Colombia.
57.2% are female, 42.8% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 35.7 |
| Estimated audience size | 3,022,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Holiday audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 1.84× | ||
| 02 | Local news | News | 1.79× | ||
| 03 | Career development | Business & Career | 1.71× | ||
| 04 | Dog grooming | Pets & Animals | 1.70× | ||
| 05 | Wedding planner | Kids & Family | 1.67× | ||
| 06 | Designer clothing | Fashion & Accessoires | 1.67× | ||
| 07 | Snorkeling | Sports | 1.66× | ||
| 08 | Sweepstakes | Games | 1.64× | ||
| 09 | Outdoors | Travel & Leisure | 1.64× | ||
| 10 | Art exhibition | Arts & Culture | 1.63× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 1.61× | ||
| 12 | Outerwear | Fashion & Accessoires | 1.58× | ||
| 13 | Sun tanning | Beauty & Wellness | 1.58× | ||
| 14 | Private equity | Business & Career | 1.56× | ||
| 15 | Toothbrush | Beauty & Wellness | 1.54× | ||
| 16 | Sephora | Shopping | 1.53× | ||
| 17 | Fashion blog | Fashion & Accessoires | 1.53× | ||
| 18 | Streetwear | Fashion & Accessoires | 1.52× | ||
| 19 | Local food | Food & Beverages | 1.51× | ||
| 20 | Baking powder | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.64× | |
| Travelling | THRILL | 1.52× | |
| Design Affinity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.63× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.