A data profile of the people who buy, follow and care about Holiday in Ireland — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 1,222,008 people in Ireland.
Holiday has an estimated audience of 1,222,008 people in Ireland. 62.9% are female, 37.1% are male, average age 42.5. Top brand affinities: Beaches, Dinner, Walking, Crossword, Self-esteem.
Top brand affinities include Beaches, Dinner, Walking, with strongest over-indexing on Beaches (1.76× the country average).
Demographically, the Holiday audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Holiday fan in Ireland is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Beaches.
The key figures that characterise the Holiday profile in Ireland.
62.9% are female, 37.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.5 |
| Estimated audience size | 1,222,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Holiday audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beaches | Travel & Leisure | 1.76× | ||
| 02 | Water park | Travel & Leisure | 1.69× | ||
| 03 | Glamping | Travel & Leisure | 1.64× | ||
| 04 | Hot tub | Home & Garden | 1.60× | ||
| 05 | Costa del Sol | Travel & Leisure | 1.59× | ||
| 06 | Rome | Travel & Leisure | 1.57× | ||
| 07 | Majorca | Travel & Leisure | 1.57× | ||
| 08 | Groupon | Internet & Social Media | 1.56× | ||
| 09 | Dinner | Food & Beverages | 1.55× | ||
| 10 | Crossword | Games | 1.55× | ||
| 11 | Walking | Sports | 1.54× | ||
| 12 | Dream | Health | 1.54× | ||
| 13 | Library | Literature | 1.52× | ||
| 14 | Tenerife | Travel & Leisure | 1.52× | ||
| 15 | Wedding dress | Fashion & Accessoires | 1.51× | ||
| 16 | Log cabin | Home & Garden | 1.51× | ||
| 17 | Backpack | Fashion & Accessoires | 1.51× | ||
| 18 | Birthday cake | Food & Beverages | 1.51× | ||
| 19 | Self-esteem | Health | 1.50× | ||
| 20 | Collagen | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Community Orientation | OPEN | 1.22× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.