A data profile of the people who buy, follow and care about Holiday in Switzerland — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 1,672,033 people in Switzerland.
The average Holiday fan in Switzerland is 44.5 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.83× the country average).
Demographically, the Holiday audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Travelling, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Holiday fan in Switzerland is more female, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Coop.
The key figures that characterise the Holiday profile in Switzerland.
58.7% are female, 41.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 44.5 |
| Estimated audience size | 1,672,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Holiday audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
Where the Holiday audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 1.69× | |
| 02 | Luzern | ~100K | 1.60× | |
| 03 | Aargau | ~200K | 1.52× | |
| 04 | Canton of Bern | ~200K | 1.38× | |
| 05 | Canton of St. Gallen | ~100K | 1.36× | |
| 06 | Canton of Geneva | ~200K | 1.33× | |
| 07 | Basel-City | ~90K | 1.31× | |
| 08 | Canton of Zug | ~30K | 1.30× | |
| 09 | Vaud | ~200K | 1.25× | |
| 10 | Schwyz | ~30K | 1.21× | |
| 11 | Solothurn | ~50K | 1.15× | |
| 12 | Thurgau | ~50K | 1.11× | |
| 13 | Basel-Landschaft | ~40K | 1.08× | |
| 14 | Graubünden | ~40K | 1.00× | |
| 15 | Canton of Obwalden | ~6K | 0.96× | |
| 16 | Appenzell Innerrhoden | ~2K | 0.95× | |
| 17 | Canton of Nidwalden | ~6K | 0.94× | |
| 18 | Schaffhausen | ~10K | 0.93× | |
| 19 | Canton of Glarus | ~6K | 0.93× | |
| 20 | Uri | ~5K | 0.93× | |
| 21 | Appenzell Ausserrhoden | ~7K | 0.92× | |
| 22 | Valais | ~60K | 0.91× | |
| 23 | Fribourg | ~50K | 0.89× | |
| 24 | Ticino | ~60K | 0.88× | |
| 25 | Neuchatel | ~30K | 0.88× | |
| 26 | Jura | ~10K | 0.88× |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.26× | ||
| 02 | Real property | Home & Garden | 2.24× | ||
| 03 | Greece | Travel & Leisure | 2.15× | ||
| 04 | Swiss International Air Lines | Travel & Leisure | 1.90× | ||
| 05 | Travel photography | Technology & Electronics | 1.87× | ||
| 06 | Bars | Travel & Leisure | 1.86× | ||
| 07 | Coop | Food & Beverages | 1.83× | ||
| 08 | Conforama | Home & Garden | 1.83× | ||
| 09 | Weddings | Kids & Family | 1.83× | ||
| 10 | Desserts | Food & Beverages | 1.78× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 12 | Toys | Games | 1.73× | ||
| 13 | Happiness | Health | 1.70× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.70× | ||
| 15 | Psychology | Business & Career | 1.69× | ||
| 16 | Kitchen | Home & Garden | 1.65× | ||
| 17 | Nature | Home & Garden | 1.63× | ||
| 18 | Concerts | Music & Radio | 1.60× | ||
| 19 | Beaches | Travel & Leisure | 1.59× | ||
| 20 | Dogs | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.48× | |
| Extroversion | THRILL | 1.38× | |
| Mindfulness | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| DIY Mentality | THRILL | 0.93× |
Holiday has an estimated audience of 1,672,033 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
58.7% of Holiday fans are female, 41.3% are male, with an average age of 44.5 years.
Holiday fans show strongest brand affinity for Coop (1.83×), Swiss International Air Lines (1.9×), and Conforama (1.83×) over the country average.
Holiday fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Holiday itself, the audience over-indexes on Swiss International Air Lines (1.9×), Conforama (1.83×), Nature (1.63×), and Psychology (1.69×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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