A data profile of the people who buy, follow and care about Holiday in Indonesia — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 5,911,508 people in Indonesia.
Holiday has an estimated audience of 5,911,508 people in Indonesia. 47.2% are female, 52.8% are male, average age 37.0. Top brand affinities: Slot machine, Online poker, Telegram, Baby food, Coffee roasting.
Top brand affinities include Slot machine, Online poker, Telegram, with strongest over-indexing on Slot machine (2.04× the country average).
Demographically, the Holiday audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Holiday fan in Indonesia is balanced, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for Slot machine.
The key figures that characterise the Holiday profile in Indonesia.
47.2% are female, 52.8% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 37.0 |
| Estimated audience size | 5,911,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Holiday audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fashion show | Fashion & Accessoires | 2.23× | ||
| 02 | Flower bouquet | Home & Garden | 2.12× | ||
| 03 | Baby food | Kids & Family | 2.10× | ||
| 04 | Slot machine | Games | 2.04× | ||
| 05 | Coffee roasting | Food & Beverages | 1.98× | ||
| 06 | Ice cream | Food & Beverages | 1.91× | ||
| 07 | Online poker | Games | 1.86× | ||
| 08 | Indonesian cuisine | Food & Beverages | 1.86× | ||
| 09 | Eyelash | Beauty & Wellness | 1.85× | ||
| 10 | FC Bayern Munich | Sports | 1.76× | ||
| 11 | Sneaker collecting | Fashion & Accessoires | 1.71× | ||
| 12 | Family car | Cars & Mobility | 1.69× | ||
| 13 | Charity and causes | Business & Career | 1.66× | ||
| 14 | Lipstick | Beauty & Wellness | 1.60× | ||
| 15 | Pizza | Food & Beverages | 1.59× | ||
| 16 | Steak | Food & Beverages | 1.58× | ||
| 17 | Telegram | Internet & Social Media | 1.57× | ||
| 18 | Slim-fit pants | Fashion & Accessoires | 1.57× | ||
| 19 | Massively multiplayer online games | Games | 1.52× | ||
| 20 | Garuda Indonesia | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Indulgence | JOY | 0.89× | |
| Career Orientation | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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