A data profile of the people who buy, follow and care about Holiday in United Arab Emirates — modelled from more than twelve digital signal sources. Holiday has an estimated audience of 2,768,671 people in United Arab Emirates.
The average Holiday fan in United Arab Emirates is 36.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include MakeMyTrip, Ferrari World, Greece, with strongest over-indexing on MakeMyTrip (1.9× the country average).
Demographically, the Holiday audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Holiday fan in United Arab Emirates is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for MakeMyTrip.
The key figures that characterise the Holiday profile in United Arab Emirates.
27.8% are female, 72.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 36.7 |
| Estimated audience size | 2,768,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 34% | |
| 30-39 | 31% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Holiday audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.9% |
| Italy | 5.2% |
Where the Holiday audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~2M | 1.14× | |
| 02 | Emirate of Sharjah | ~700K | 1.10× | |
| 03 | Emirate of Abu Dhabi | ~1M | 1.02× | |
| 04 | Emirate of Ajman | ~300K | 0.95× | |
| 05 | Ras Al Khaimah | ~100K | 0.93× | |
| 06 | Fujairah | ~60K | 0.93× |
The strongest cross-interests of the Holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scuba diving | Travel & Leisure | 1.92× | ||
| 02 | MakeMyTrip | Travel & Leisure | 1.90× | ||
| 03 | Ted Baker | Fashion & Accessoires | 1.82× | ||
| 04 | Minimalism | Home & Garden | 1.79× | ||
| 05 | Sicily | Travel & Leisure | 1.70× | ||
| 06 | Rome | Travel & Leisure | 1.66× | ||
| 07 | Greece | Travel & Leisure | 1.62× | ||
| 08 | Cheapflights | Travel & Leisure | 1.59× | ||
| 09 | Mauritius | Travel & Leisure | 1.59× | ||
| 10 | Oman Air | Travel & Leisure | 1.57× | ||
| 11 | Kayak | Travel & Leisure | 1.57× | ||
| 12 | FIFA Club World Cup | Sports | 1.56× | ||
| 13 | Island | Travel & Leisure | 1.55× | ||
| 14 | Groupon | Internet & Social Media | 1.54× | ||
| 15 | Aquarium | Pets & Animals | 1.54× | ||
| 16 | EgyptAir | Travel & Leisure | 1.54× | ||
| 17 | Ferrari World | Travel & Leisure | 1.52× | ||
| 18 | Florence | Travel & Leisure | 1.52× | ||
| 19 | Birthday cake | Food & Beverages | 1.50× | ||
| 20 | Czech Republic | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.20× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.83× | |
| DIY Mentality | THRILL | 0.87× |
Holiday has an estimated audience of 2,768,671 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
27.8% of Holiday fans are female, 72.2% are male, with an average age of 36.7 years.
Holiday fans show strongest brand affinity for MakeMyTrip (1.9×), Ferrari World (1.52×), and Greece (1.62×) over the country average.
Holiday fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Holiday itself, the audience over-indexes on Ferrari World (1.52×), Greece (1.62×), Scuba diving (1.92×), and Birthday cake (1.5×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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