A data profile of the people who buy, follow and care about Festival in Poland — modelled from more than twelve digital signal sources. Festival has an estimated audience of 2,156,894 people in Poland.
Festival has an estimated audience of 2,156,894 people in Poland. 54.7% are female, 45.3% are male, average age 38.4. Top brand affinities: Lech Poznań, Electronic music, Dance, Pop music, Hip hop music.
Top brand affinities include Lech Poznań, Electronic music, Dance, with strongest over-indexing on Lech Poznań (1.61× the country average).
Demographically, the Festival audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Social Media Usage.
The typical Festival fan in Poland is balanced, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Festival profile in Poland.
54.7% are female, 45.3% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.4 |
| Estimated audience size | 2,156,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Festival audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pitchfork Media | Music & Radio | 3.35× | ||
| 02 | Folklore | Politics & Society | 2.51× | ||
| 03 | Industrial music | Music & Radio | 2.09× | ||
| 04 | Holiday | Travel & Leisure | 2.08× | ||
| 05 | Jazz music | Music & Radio | 1.75× | ||
| 06 | Blues music | Music & Radio | 1.67× | ||
| 07 | Popular music | Music & Radio | 1.66× | ||
| 08 | Electronic music | Music & Radio | 1.65× | ||
| 09 | Dance music | Music & Radio | 1.63× | ||
| 10 | Lech Poznań | Sports | 1.61× | ||
| 11 | Rhythm and blues music | Music & Radio | 1.58× | ||
| 12 | Classical music | Music & Radio | 1.58× | ||
| 13 | Musical theatre | Movies & TV | 1.57× | ||
| 14 | Multikino | Movies & TV | 1.56× | ||
| 15 | Ekstraklasa | Sports | 1.54× | ||
| 16 | Pop music | Music & Radio | 1.53× | ||
| 17 | Nightclubs | Music & Radio | 1.53× | ||
| 18 | Dance | Business & Career | 1.51× | ||
| 19 | Hip hop music | Music & Radio | 1.51× | ||
| 20 | Meme | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.31× | |
| Social Media Usage | JOY | 1.15× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.41× | |
| DIY Mentality | THRILL | 0.50× | |
| Patriotism | CONSERVATISM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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