A data profile of the people who buy, follow and care about Multikino in Poland — modelled from more than twelve digital signal sources. Multikino has an estimated audience of 2,783,885 people in Poland.
Multikino has an estimated audience of 2,783,885 people in Poland. 57.4% are female, 42.6% are male, average age 35.5. Top brand affinities: Filmweb, VK (social network), Kinepolis, Doctor Stranger, Gladiator (2000 film).
Top brand affinities include Filmweb, VK (social network), Kinepolis, with strongest over-indexing on Filmweb (6.97× the country average).
Demographically, the Multikino audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Multikino fan in Poland is more female, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for Filmweb.
The key figures that characterise the Multikino profile in Poland.
57.4% are female, 42.6% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 35.5 |
| Estimated audience size | 2,783,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Multikino audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 93.1% |
| Germany | 2.1% |
| United States | 1.3% |
The strongest cross-interests of the Multikino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor Stranger | Movies & TV | 18.93× | ||
| 02 | 500 Days of Summer | Movies & TV | 16.84× | ||
| 03 | Kinepolis | Movies & TV | 15.64× | ||
| 04 | Paul Rudd | Movies & TV | 15.19× | ||
| 05 | Clothing in India | Fashion & Accessoires | 14.88× | ||
| 06 | VK (social network) | Internet & Social Media | 12.70× | ||
| 07 | Cillian Murphy | Movies & TV | 9.02× | ||
| 08 | Gladiator (2000 film) | Movies & TV | 8.31× | ||
| 09 | Filmweb | Movies & TV | 6.97× | ||
| 10 | Titanic (1997 film) | Movies & TV | 6.86× | ||
| 11 | Christian Bale | Movies & TV | 6.85× | ||
| 12 | Mamma Mia! (film) | Movies & TV | 6.08× | ||
| 13 | Leonardo DiCaprio | Movies & TV | 5.33× | ||
| 14 | Al Pacino | Movies & TV | 4.82× | ||
| 15 | Movie theater | Movies & TV | 2.75× | ||
| 16 | Donald Tusk | Politics & Society | 1.86× | ||
| 17 | HBO MAX | Movies & TV | 1.79× | ||
| 18 | Serial (podcast) | Music & Radio | 1.72× | ||
| 19 | Wirtualna Polska | News | 1.62× | ||
| 20 | MBank | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.52× | |
| Sustainability | BALANCE | 1.40× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.05× | |
| Travelling | THRILL | 1.11× | |
| Individualism | JOY | 1.12× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Multikino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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