A data profile of the people who buy, follow and care about Festival in Australia — modelled from more than twelve digital signal sources. Festival has an estimated audience of 5,821,815 people in Australia.
The average Festival fan in Australia is 42.4 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Electro (music), House music, Electronic dance music, with strongest over-indexing on Electro (music) (1.69× the country average).
Demographically, the Festival audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Festival fan in Australia is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Electro (music).
The key figures that characterise the Festival profile in Australia.
58.8% are female, 41.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.4 |
| Estimated audience size | 5,821,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Festival audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.25× | |
| 02 | South Australia | ~500K | 1.11× | |
| 03 | Victoria | ~2M | 1.04× | |
| 04 | Western Australia | ~700K | 0.96× | |
| 05 | Northern Territory | ~50K | 0.96× | |
| 06 | Queensland | ~1.5M | 0.95× | |
| 07 | Australian Capital Territory | ~100K | 0.89× | |
| 08 | New South Wales | ~2M | 0.86× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minimal techno | Music & Radio | 2.05× | ||
| 02 | Detroit techno | Music & Radio | 1.98× | ||
| 03 | Very (online retailer) | Website / Newspaper / Magazine | 1.93× | ||
| 04 | Harmonica | Music & Radio | 1.90× | ||
| 05 | Electro house | Music & Radio | 1.85× | ||
| 06 | Hardcore (electronic dance music genre) | Music & Radio | 1.75× | ||
| 07 | Electronica | Music & Radio | 1.72× | ||
| 08 | Tech house | Music & Radio | 1.72× | ||
| 09 | Electro (music) | Music & Radio | 1.69× | ||
| 10 | Trance music | Music & Radio | 1.69× | ||
| 11 | Lollapalooza | Music & Radio | 1.69× | ||
| 12 | Electronic musical instrument | Music & Radio | 1.65× | ||
| 13 | Deep house | Music & Radio | 1.64× | ||
| 14 | Shred guitar | Music & Radio | 1.64× | ||
| 15 | Ultra Music Festival | Music & Radio | 1.62× | ||
| 16 | Dubstep | Music & Radio | 1.55× | ||
| 17 | Electronic dance music | Music & Radio | 1.54× | ||
| 18 | Rave | Music & Radio | 1.54× | ||
| 19 | House music | Music & Radio | 1.53× | ||
| 20 | Synthesizer | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.10× | |
| Extroversion | THRILL | 1.01× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Convenience Orientation | PREMIUM | 0.90× | |
| Patriotism | CONSERVATISM | 0.91× |
Festival has an estimated audience of 5,821,815 people in Australia, concentrated in Victoria and New South Wales.
58.8% of Festival fans are female, 41.2% are male, with an average age of 42.4 years.
Festival fans show strongest brand affinity for Electro (music) (1.69×), House music (1.53×), and Electronic dance music (1.54×) over the country average.
Festival fans in Australia are most concentrated in Victoria (reach ~2M), New South Wales (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on House music (1.53×), Electronic dance music (1.54×), Electronica (1.72×), and Rave (1.54×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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