A data profile of the people who buy, follow and care about United States in Colombia — modelled from more than twelve digital signal sources. United States has an estimated audience of 5,735,439 people in Colombia.
United States has an estimated audience of 5,735,439 people in Colombia. 53.0% are female, 47.0% are male, average age 35.7.
Demographically, the United States audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The key figures that characterise the United States profile in Colombia.
53.0% are female, 47.0% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 35.7 |
| Estimated audience size | 5,735,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide United States audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.11× | |
| Career Orientation | POWER | 1.07× | |
| Individualism | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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