A data profile of the people who buy, follow and care about Chile in Colombia — modelled from more than twelve digital signal sources. Chile has an estimated audience of 6,634,949 people in Colombia.
Chile has an estimated audience of 6,634,949 people in Colombia. 52.8% are female, 47.2% are male, average age 35.8.
Demographically, the Chile audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as DIY Mentality, Individualism.
The key figures that characterise the Chile profile in Colombia.
52.8% are female, 47.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.8 |
| Estimated audience size | 6,634,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Chile audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.09× | |
| Individualism | JOY | 1.08× | |
| Convenience Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.92× | |
| Indulgence | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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