Chile Audience in Germany
Chile has an estimated audience of 746,603 people in Germany. 49.7% are female, 50.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Kodi (software), Pantsuit, Weimar Republic, Stradivarius.
The average Chile fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Kodi (software), Pantsuit, with strongest over-indexing on Handmade Gifts (6.5× the country average). Demographically, the Chile audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Chile fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 37.6 |
| Estimated audience size | 746,603 |
Audience persona
The typical Chile fan in Germany is balanced, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,593 | 1.14× |
| Bayern | 131,748 | 1.1× |
| Baden-Württemberg | 113,507 | 1.11× |
| Niedersachsen | 73,780 | 1.02× |
| Hessen | 64,621 | 1.14× |
| Berlin | 43,487 | 1.3× |
| Sachsen | 35,528 | 0.97× |
| Rheinland-Pfalz | 35,387 | 0.95× |
| Schleswig-Holstein | 25,053 | 0.93× |
| Hamburg | 21,203 | 1.26× |
| Brandenburg | 19,483 | 0.84× |
| Thüringen | 15,776 | 0.83× |
| Sachsen-Anhalt | 14,039 | 0.73× |
| Mecklenburg-Vorpommern | 11,234 | 0.79× |
| Saarland | 7,266 | 0.79× |
| Bremen | 7,058 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 6.5× | Kids & Family |
| Kodi (software) | 5.91× | Technology & Electronics |
| Pantsuit | 13.48× | Fashion & Accessoires |
| Weimar Republic | 7.02× | Politics & Society |
| Stradivarius | 1.64× | Shopping |
| Building insulation | 4.36× | Home & Garden |
| Este, Veneto | 2.45× | Travel & Leisure |
| 3D printing | 1.96× | Technology & Electronics |
| Corona (band) | 2.14× | Music & Radio |
| Nationality | 2.49× | Politics & Society |
| Gudrun Sjödén | 2.45× | Fashion & Accessoires |
| Curcuma | 3.65× | Food & Beverages |
| Ireen Sheer | 2.13× | Music & Radio |
| Nurse education | 1.85× | Kids & Family |
| Motion Picture Association of America | 5.83× | Movies & TV |
| Headhunters (film) | 3.33× | Movies & TV |
| JDSU | 2.22× | Business & Career |
| Snow White (Fables) | 1.52× | Literature |
| Home Delivery | 1.75× | Food & Beverages |
| Figure painting (hobby) | 2.53× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.85 |
| Urban Lifestyle | OPEN | 1.61 |
| Spirituality | BALANCE | 1.6 |
| Mindfulness | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.43 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.1% |
See Chile audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Chile have in Germany?
Chile has an estimated audience of 746,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chile fans?
49.7% of Chile fans are female, 50.3% are male, with an average age of 37.6 years.
Which brands do Chile fans like most?
Chile fans show strongest brand affinity for Handmade Gifts (6.5×), Kodi (software) (5.91×), and Pantsuit (13.48×) over the country average.
Where do Chile fans live in Germany?
Chile fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,593), Bayern (reach 131,748), and Baden-Württemberg (reach 113,507). These three regions account for the largest share of the active audience.
What other brands do Chile fans also like?
Beyond Chile itself, the audience over-indexes on Kodi (software) (5.91×), Pantsuit (13.48×), Weimar Republic (7.02×), and Stradivarius (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.