Chile Audience in Germany
Chile has an estimated audience of 746,603 people in Germany. 49.7% are female, 50.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edin Džeko, Alphaville (band), Bad Bunny, Ricky Martin, Mexico.
The average Chile fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edin Džeko, Alphaville (band), Bad Bunny, with strongest over-indexing on Edin Džeko (24.43× the country average). Demographically, the Chile audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Chile fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 37.6 |
| Estimated audience size | 746,603 |
Audience persona
The typical Chile fan in Germany is balanced, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Edin Džeko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,593 | 1.14× |
| Bayern | 131,748 | 1.1× |
| Baden-Württemberg | 113,507 | 1.11× |
| Niedersachsen | 73,780 | 1.02× |
| Hessen | 64,621 | 1.14× |
| Berlin | 43,487 | 1.3× |
| Sachsen | 35,528 | 0.97× |
| Rheinland-Pfalz | 35,387 | 0.95× |
| Schleswig-Holstein | 25,053 | 0.93× |
| Hamburg | 21,203 | 1.26× |
| Brandenburg | 19,483 | 0.84× |
| Thüringen | 15,776 | 0.83× |
| Sachsen-Anhalt | 14,039 | 0.73× |
| Mecklenburg-Vorpommern | 11,234 | 0.79× |
| Saarland | 7,266 | 0.79× |
| Bremen | 7,058 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edin Džeko | 24.43× | Sports |
| Alphaville (band) | 12.47× | Music & Radio |
| Bad Bunny | 6.5× | Music & Radio |
| Ricky Martin | 13.81× | Music & Radio |
| Mexico | 6.77× | Travel & Leisure |
| The Chive | 28.84× | News |
| Costume party | 10.08× | Arts & Culture |
| Colo-Colo | 31.47× | Sports |
| Greece | 3.37× | Travel & Leisure |
| Spiegel Online | 1.65× | News |
| Satire | 3.26× | Literature |
| Salsa music | 6.86× | Music & Radio |
| Avianca | 21.58× | Travel & Leisure |
| Mother's Day | 2.69× | Kids & Family |
| Frida Kahlo | 4.34× | Arts & Culture |
| Spanish language | 4.06× | Politics & Society |
| 2. Bundesliga | 1.73× | Sports |
| Vacations | 1.85× | Travel & Leisure |
| Group buying | 5.23× | Shopping |
| Cumbia | 18.34× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.85 |
| Urban Lifestyle | OPEN | 1.61 |
| Spirituality | BALANCE | 1.6 |
| Mindfulness | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.43 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.1% |
See Chile audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Chile have in Germany?
Chile has an estimated audience of 746,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chile fans?
49.7% of Chile fans are female, 50.3% are male, with an average age of 37.6 years.
Which brands do Chile fans like most?
Chile fans show strongest brand affinity for Edin Džeko (24.43×), Alphaville (band) (12.47×), and Bad Bunny (6.5×) over the country average.
Where do Chile fans live in Germany?
Chile fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,593), Bayern (reach 131,748), and Baden-Württemberg (reach 113,507). These three regions account for the largest share of the active audience.
What other brands do Chile fans also like?
Beyond Chile itself, the audience over-indexes on Alphaville (band) (12.47×), Bad Bunny (6.5×), Ricky Martin (13.81×), and Mexico (6.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.