Chile Audience in Germany
A data profile of the people who buy, follow and care about Chile in Germany — modelled from more than twelve digital signal sources. Chile has an estimated audience of 746,603 people in Germany.
The average Chile fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Edin Džeko, Bad Bunny, Spanish language, with strongest over-indexing on Edin Džeko (22.63× the country average).
Demographically, the Chile audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Chile fan in Germany is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Edin Džeko.
At a glance
The key figures that characterise the Chile profile in Germany.
Search interest · 12-month trend
Demographics of Chile fans
49.7% are female, 50.3% are male, average age 37.6.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 37.6 |
| Estimated audience size | 746,603 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Chile audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.0% |
Geography
Where the Chile audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.24× | |
| 02 | Hamburg | ~20K | 1.24× | |
| 03 | Bremen | ~7K | 1.12× | |
| 04 | Hessen | ~60K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 06 | Baden-Württemberg | ~100K | 1.10× | |
| 07 | Bayern | ~100K | 1.08× | |
| 08 | Niedersachsen | ~70K | 1.00× | |
| 09 | Sachsen | ~40K | 0.98× | |
| 10 | Schleswig-Holstein | ~30K | 0.95× | |
| 11 | Rheinland-Pfalz | ~40K | 0.94× | |
| 12 | Brandenburg | ~20K | 0.86× | |
| 13 | Thüringen | ~20K | 0.86× | |
| 14 | Saarland | ~8K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.82× | |
| 16 | Sachsen-Anhalt | ~10K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Chile audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colo-Colo | Sports | 37.33× | ||
| 02 | The Chive | News | 27.99× | ||
| 03 | Edin Džeko | Sports | 22.63× | ||
| 04 | STAR TV | Movies & TV | 21.98× | ||
| 05 | Panama City | Travel & Leisure | 16.33× | ||
| 06 | Bolivia | Travel & Leisure | 12.66× | ||
| 07 | Ricky Martin | Music & Radio | 7.91× | ||
| 08 | Alphaville (band) | Music & Radio | 7.65× | ||
| 09 | Hertz | Cars & Mobility | 7.19× | ||
| 10 | Bad Bunny | Music & Radio | 7.15× | ||
| 11 | Salsa music | Music & Radio | 7.10× | ||
| 12 | Hindi | Politics & Society | 6.84× | ||
| 13 | Mexico | Travel & Leisure | 6.71× | ||
| 14 | Spanish language | Politics & Society | 6.08× | ||
| 15 | Frida Kahlo | Arts & Culture | 5.25× | ||
| 16 | Lebanon | Travel & Leisure | 5.03× | ||
| 17 | Robert Redford | Movies & TV | 3.40× | ||
| 18 | Dairy | Food & Beverages | 3.14× | ||
| 19 | Greece | Travel & Leisure | 2.56× | ||
| 20 | Michael Jackson | Music & Radio | 1.96× |
Personality of the Chile audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.89× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Frequently asked questions
How many fans does Chile have in Germany?
Chile has an estimated audience of 746,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chile fans?
49.7% of Chile fans are female, 50.3% are male, with an average age of 37.6 years.
Which brands do Chile fans like most?
Chile fans show strongest brand affinity for Edin Džeko (22.63×), Bad Bunny (7.15×), and Spanish language (6.08×) over the country average.
Where do Chile fans live in Germany?
Chile fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Chile fans also like?
Beyond Chile itself, the audience over-indexes on Bad Bunny (7.15×), Spanish language (6.08×), Colo-Colo (37.33×), and Mexico (6.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Chile audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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