Chile Audience in Spain
Chile has an estimated audience of 6,361,737 people in Spain. 58.6% are female, 41.4% are male, average age 41.7. Top brand affinities: Mario Vargas Llosa, Religion, YouTube Music, Radio, Genetics.
Top brand affinities include Mario Vargas Llosa, Religion, YouTube Music, with strongest over-indexing on Mario Vargas Llosa (3.35× the country average). Demographically, the Chile audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Individualism.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Chile fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 41.7 |
| Estimated audience size | 6,361,737 |
Audience persona
The typical Chile fan in Spain is more female, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Mario Vargas Llosa.
Top brand affinities of Chile fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mario Vargas Llosa | 3.35× | Literature |
| Religion | 1.67× | Business & Career |
| YouTube Music | 2.34× | Internet & Social Media |
| Radio | 1.68× | Technology & Electronics |
| Genetics | 1.61× | Kids & Family |
| Financial services | 1.54× | Business & Career |
| BP | 1.54× | Cars & Mobility |
| Hypermarket | 1.63× | Shopping |
| Virtual reality | 2.08× | Technology & Electronics |
| Anne Hathaway | 2.08× | Movies & TV |
| Permanent makeup | 1.62× | Beauty & Wellness |
| Playa del Carmen | 2.35× | Travel & Leisure |
| Father's Day | 1.52× | Kids & Family |
| Bruce Willis | 1.64× | Movies & TV |
| Tom Cruise | 1.75× | Movies & TV |
| Millie Bobby Brown | 1.75× | Movies & TV |
| Soap opera | 1.99× | Movies & TV |
| First class travel | 1.55× | Travel & Leisure |
| Richard Gere | 1.61× | Movies & TV |
| Shakira | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.48 |
| Individualism | JOY | 1.45 |
| Patriotism | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.32 |
| Tradition | CONSERVATISM | 1.24 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.0% |
See Chile audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.