A data profile of the people who buy, follow and care about Chile in Spain — modelled from more than twelve digital signal sources. Chile has an estimated audience of 6,361,737 people in Spain.
Chile has an estimated audience of 6,361,737 people in Spain. 58.6% are female, 41.4% are male, average age 41.7. Top brand affinities: Religion, Radio, Genetics, YouTube Music, Financial services.
Top brand affinities include Religion, Radio, Genetics, with strongest over-indexing on Religion (1.67× the country average).
Demographically, the Chile audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Chile fan in Spain is more female, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Chile profile in Spain.
58.6% are female, 41.4% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 41.7 |
| Estimated audience size | 6,361,737 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Chile audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Mexico | 11.7% |
| Brazil | 10.0% |
The strongest cross-interests of the Chile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Playa del Carmen | Travel & Leisure | 2.35× | ||
| 02 | YouTube Music | Internet & Social Media | 2.34× | ||
| 03 | Anne Hathaway | Movies & TV | 2.08× | ||
| 04 | Virtual reality | Technology & Electronics | 2.08× | ||
| 05 | Soap opera | Movies & TV | 1.99× | ||
| 06 | Millie Bobby Brown | Movies & TV | 1.75× | ||
| 07 | Shakira | Music & Radio | 1.72× | ||
| 08 | Political science | Business & Career | 1.71× | ||
| 09 | Radio | Technology & Electronics | 1.68× | ||
| 10 | Religion | Business & Career | 1.67× | ||
| 11 | Bruce Willis | Movies & TV | 1.64× | ||
| 12 | Hypermarket | Shopping | 1.63× | ||
| 13 | Michael Jackson | Music & Radio | 1.62× | ||
| 14 | Permanent makeup | Beauty & Wellness | 1.62× | ||
| 15 | Genetics | Kids & Family | 1.61× | ||
| 16 | First class travel | Travel & Leisure | 1.55× | ||
| 17 | Financial services | Business & Career | 1.54× | ||
| 18 | BP | Cars & Mobility | 1.54× | ||
| 19 | Father's Day | Kids & Family | 1.52× | ||
| 20 | Public transport | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Individualism | JOY | 1.45× | |
| Patriotism | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Indulgence | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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