A data profile of the people who buy, follow and care about United States in Malaysia — modelled from more than twelve digital signal sources. United States has an estimated audience of 2,464,225 people in Malaysia.
The average United States fan in Malaysia is 39.1 years old, balanced, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Johor.
Top brand affinities include YouTube, Energy, Cooking, with strongest over-indexing on YouTube (2.0× the country average).
Demographically, the United States audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical United States fan in Malaysia is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for YouTube.
The key figures that characterise the United States profile in Malaysia.
47.2% are female, 52.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 39.1 |
| Estimated audience size | 2,464,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide United States audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
Where the United States audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1M | 2.42× | |
| 02 | Selangor | ~900K | 1.35× | |
| 03 | Sabah | ~300K | 1.33× | |
| 04 | Penang | ~200K | 1.25× | |
| 05 | Sarawak | ~200K | 1.09× | |
| 06 | Johor | ~300K | 1.02× | |
| 07 | Perak | ~200K | 0.94× | |
| 08 | Kedah | ~200K | 0.94× | |
| 09 | Negeri Sembilan | ~100K | 0.92× | |
| 10 | Malacca | ~80K | 0.87× | |
| 11 | Labuan | ~20K | 0.87× | |
| 12 | Putrajaya | ~10K | 0.86× | |
| 13 | Pahang | ~100K | 0.81× | |
| 14 | Perlis | ~30K | 0.81× | |
| 15 | Terengganu | ~80K | 0.78× | |
| 16 | Kelantan | ~90K | 0.75× |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 2.95× | ||
| 02 | Herbalism | Health | 2.83× | ||
| 03 | Energy | Home & Garden | 2.52× | ||
| 04 | Documentary movies | Movies & TV | 2.34× | ||
| 05 | Veganism | Food & Beverages | 2.31× | ||
| 06 | Drama movies | Movies & TV | 2.22× | ||
| 07 | Home improvement | Home & Garden | 2.11× | ||
| 08 | Action movies | Movies & TV | 2.01× | ||
| 09 | YouTube | Movies & TV | 2.00× | ||
| 10 | Coupons | Shopping | 1.97× | ||
| 11 | Heavy metal music | Music & Radio | 1.97× | ||
| 12 | Home Appliances | Home & Garden | 1.96× | ||
| 13 | Cooking | Food & Beverages | 1.95× | ||
| 14 | Religion | Business & Career | 1.95× | ||
| 15 | Pop music | Music & Radio | 1.90× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.88× | ||
| 17 | Fast food | Food & Beverages | 1.85× | ||
| 18 | Comedy movies | Movies & TV | 1.80× | ||
| 19 | Rock music | Music & Radio | 1.80× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.28× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Early Adopter Mentality | POWER | 0.78× |
United States has an estimated audience of 2,464,225 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
47.2% of United States fans are female, 52.8% are male, with an average age of 39.1 years.
United States fans show strongest brand affinity for YouTube (2.0×), Energy (2.52×), and Cooking (1.95×) over the country average.
United States fans in Malaysia are most concentrated in Kuala Lumpur (reach ~1M), Selangor (reach ~900K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond United States itself, the audience over-indexes on Energy (2.52×), Cooking (1.95×), Drama movies (2.22×), and Home improvement (2.11×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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