A data profile of the people who buy, follow and care about New York City in United Arab Emirates — modelled from more than twelve digital signal sources. New York City has an estimated audience of 1,301,346 people in United Arab Emirates.
The average New York City fan in United Arab Emirates is 35.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include United States, Global Television Network, Times Square, with strongest over-indexing on United States (1.65× the country average).
Demographically, the New York City audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical New York City fan in United Arab Emirates is more male, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for United States.
The key figures that characterise the New York City profile in United Arab Emirates.
34.2% are female, 65.8% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 35.6 |
| Estimated audience size | 1,301,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 37% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide New York City audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.20× | |
| 02 | Emirate of Abu Dhabi | ~600K | 1.11× | |
| 03 | Emirate of Ajman | ~100K | 1.03× | |
| 04 | Emirate of Sharjah | ~300K | 1.01× | |
| 05 | Ras Al Khaimah | ~70K | 0.97× | |
| 06 | Fujairah | ~30K | 0.95× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fifth Avenue | Travel & Leisure | 4.59× | ||
| 02 | Times Square | Travel & Leisure | 3.73× | ||
| 03 | Southern hip hop | Music & Radio | 2.24× | ||
| 04 | Los Angeles | Travel & Leisure | 2.12× | ||
| 05 | California | Travel & Leisure | 2.08× | ||
| 06 | West Coast hip hop | Music & Radio | 2.02× | ||
| 07 | Fandom | Literature | 1.83× | ||
| 08 | Paris | Travel & Leisure | 1.81× | ||
| 09 | Quezon City | Travel & Leisure | 1.81× | ||
| 10 | Magic (illusion) | Kids & Family | 1.76× | ||
| 11 | Dailymotion | Movies & TV | 1.70× | ||
| 12 | Mixed martial arts | Sports | 1.68× | ||
| 13 | United States | Travel & Leisure | 1.65× | ||
| 14 | Variety show | Movies & TV | 1.61× | ||
| 15 | Martial arts | Sports | 1.58× | ||
| 16 | Global Television Network | Movies & TV | 1.55× | ||
| 17 | Electronic publishing | News | 1.55× | ||
| 18 | Podcast | Music & Radio | 1.55× | ||
| 19 | Anthropology | Business & Career | 1.54× | ||
| 20 | Singapore | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Design Affinity | PREMIUM | 1.42× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 1.10× | |
| Family Orientation | CONSERVATISM | 1.16× |
New York City has an estimated audience of 1,301,346 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.2% of New York City fans are female, 65.8% are male, with an average age of 35.6 years.
New York City fans show strongest brand affinity for United States (1.65×), Global Television Network (1.55×), and Times Square (3.73×) over the country average.
New York City fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Global Television Network (1.55×), Times Square (3.73×), Los Angeles (2.12×), and California (2.08×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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