A data profile of the people who buy, follow and care about New York City in Australia — modelled from more than twelve digital signal sources. New York City has an estimated audience of 4,618,096 people in Australia.
The average New York City fan in Australia is 42.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Sketch comedy, Central Park, Henry Cavill, with strongest over-indexing on Sketch comedy (1.55× the country average).
Demographically, the New York City audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical New York City fan in Australia is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Sketch comedy.
The key figures that characterise the New York City profile in Australia.
58.4% are female, 41.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.4 |
| Estimated audience size | 4,618,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide New York City audience comes from Australia.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.08× | |
| 02 | South Australia | ~400K | 1.08× | |
| 03 | Queensland | ~1M | 1.06× | |
| 04 | New South Wales | ~1.5M | 1.04× | |
| 05 | Australian Capital Territory | ~100K | 1.01× | |
| 06 | Western Australia | ~500K | 0.97× | |
| 07 | Northern Territory | ~40K | 0.96× | |
| 08 | Tasmania | ~90K | 0.91× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Central Park | Travel & Leisure | 2.78× | ||
| 02 | Fifth Avenue | Travel & Leisure | 2.27× | ||
| 03 | Times Square | Travel & Leisure | 1.80× | ||
| 04 | Long Island | Travel & Leisure | 1.80× | ||
| 05 | Drew Barrymore | Movies & TV | 1.76× | ||
| 06 | Christian Bale | Movies & TV | 1.72× | ||
| 07 | CBS Corporation | Movies & TV | 1.68× | ||
| 08 | Michael J. Fox | Movies & TV | 1.67× | ||
| 09 | CBS Sports | Movies & TV | 1.65× | ||
| 10 | Rockefeller Center | Travel & Leisure | 1.61× | ||
| 11 | Henry Cavill | Movies & TV | 1.59× | ||
| 12 | New Jersey | Travel & Leisure | 1.59× | ||
| 13 | Sutton Foster | Movies & TV | 1.58× | ||
| 14 | Sketch comedy | Movies & TV | 1.55× | ||
| 15 | Treasure hunting | Kids & Family | 1.55× | ||
| 16 | Metal detector | Home & Garden | 1.55× | ||
| 17 | Catherine Zeta-Jones | Movies & TV | 1.54× | ||
| 18 | Ryan Reynolds | Movies & TV | 1.52× | ||
| 19 | Jimmy Kimmel | Movies & TV | 1.52× | ||
| 20 | Kate Hudson | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.14× | |
| Spirituality | BALANCE | 1.13× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.98× | |
| Sustainability | BALANCE | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.02× |
New York City has an estimated audience of 4,618,096 people in Australia, concentrated in New South Wales and Victoria.
58.4% of New York City fans are female, 41.6% are male, with an average age of 42.4 years.
New York City fans show strongest brand affinity for Sketch comedy (1.55×), Central Park (2.78×), and Henry Cavill (1.59×) over the country average.
New York City fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Central Park (2.78×), Henry Cavill (1.59×), Michael J. Fox (1.67×), and Sutton Foster (1.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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