A data profile of the people who buy, follow and care about Brisbane in Australia — modelled from more than twelve digital signal sources. Brisbane has an estimated audience of 8,647,223 people in Australia.
Brisbane has an estimated audience of 8,647,223 people in Australia. 56.0% are female, 44.0% are male, average age 43.3. Top brand affinities: Real property, Blanket, Microwave oven, TK Maxx, Bored Panda.
Top brand affinities include Real property, Blanket, Microwave oven, with strongest over-indexing on Real property (1.69× the country average).
Demographically, the Brisbane audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Brisbane fan in Australia is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Brisbane profile in Australia.
56.0% are female, 44.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.3 |
| Estimated audience size | 8,647,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Brisbane audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 44.8% |
| United States | 10.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Brisbane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 1.82× | ||
| 02 | Buffalo Bills | Sports | 1.81× | ||
| 03 | Convenience food | Food & Beverages | 1.74× | ||
| 04 | Ryan Gosling | Movies & TV | 1.72× | ||
| 05 | Jeep | Cars & Mobility | 1.72× | ||
| 06 | Real property | Home & Garden | 1.69× | ||
| 07 | Tom Hardy | Movies & TV | 1.69× | ||
| 08 | John Cena | Sports | 1.64× | ||
| 09 | Medicinal plants | Health | 1.61× | ||
| 10 | Duvet | Home & Garden | 1.60× | ||
| 11 | Social shopping | Shopping | 1.58× | ||
| 12 | Organic cotton | Fashion & Accessoires | 1.57× | ||
| 13 | Wendy's | Food & Beverages | 1.57× | ||
| 14 | Sandra Bullock | Movies & TV | 1.56× | ||
| 15 | Cate Blanchett | Movies & TV | 1.56× | ||
| 16 | Microwave oven | Home & Garden | 1.55× | ||
| 17 | TK Maxx | Shopping | 1.55× | ||
| 18 | Bored Panda | Internet & Social Media | 1.54× | ||
| 19 | Mobile payment | Business & Career | 1.54× | ||
| 20 | Blanket | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.81× | |
| Creativity | OPEN | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Brisbane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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