A data profile of the people who buy, follow and care about Queensland in Australia — modelled from more than twelve digital signal sources. Queensland has an estimated audience of 9,767,656 people in Australia.
Queensland has an estimated audience of 9,767,656 people in Australia. 56.6% are female, 43.4% are male, average age 43.1. Top brand affinities: Real property, Kookai, Zimmermann, Bec and Bridge, Bored Panda.
Top brand affinities include Real property, Kookai, Zimmermann, with strongest over-indexing on Real property (1.77× the country average).
Demographically, the Queensland audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Queensland fan in Australia is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Queensland profile in Australia.
56.6% are female, 43.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.1 |
| Estimated audience size | 9,767,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Queensland audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 40.1% |
| United States | 15.3% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Queensland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bec and Bridge | Fashion & Accessoires | 1.79× | ||
| 02 | Single-family detached home | Home & Garden | 1.79× | ||
| 03 | Polo Ralph Lauren | Fashion & Accessoires | 1.79× | ||
| 04 | Jessica Alba | Movies & TV | 1.79× | ||
| 05 | Sabo Skirt | Fashion & Accessoires | 1.79× | ||
| 06 | Real property | Home & Garden | 1.77× | ||
| 07 | Tom Hardy | Movies & TV | 1.74× | ||
| 08 | Harry Styles | Music & Radio | 1.73× | ||
| 09 | John Cena | Sports | 1.73× | ||
| 10 | Ryan Gosling | Movies & TV | 1.72× | ||
| 11 | Zimmermann | Home & Garden | 1.65× | ||
| 12 | Bored Panda | Internet & Social Media | 1.60× | ||
| 13 | Anne Hathaway | Movies & TV | 1.60× | ||
| 14 | COS | Shopping | 1.60× | ||
| 15 | Sandra Bullock | Movies & TV | 1.60× | ||
| 16 | Kookai | Fashion & Accessoires | 1.59× | ||
| 17 | George Michael | Music & Radio | 1.57× | ||
| 18 | Phil Collins | Music & Radio | 1.55× | ||
| 19 | Sustainable clothing | Fashion & Accessoires | 1.54× | ||
| 20 | Mobile payment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Sustainability | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.81× | |
| Creativity | OPEN | 0.87× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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