Queensland Audience in United States

Queensland logo

Queensland has an estimated audience of 3,717,087 people in United States. 63.6% are female, 36.4% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Goop, Hibachi, Wok, Google Home.

The average Queensland fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Goop, Hibachi, with strongest over-indexing on Natural rubber (7.91× the country average). Demographically, the Queensland audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Queensland fans

Demographic split for Queensland audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.6
Estimated audience size3,717,087

Audience persona

The typical Queensland fan in United States is more female, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Queensland in United States
RegionReachAffinity
California630,9651.54×
Texas326,1081.02×
New York266,6841.28×
Florida232,4410.92×
Illinois125,3491.01×
Washington118,0501.58×
Georgia115,3291.01×
Pennsylvania114,9830.92×
North Carolina108,2720.97×
Ohio108,0090.94×
Virginia105,0861.16×
New Jersey103,3441.09×
Massachusetts91,1641.24×
Michigan84,5200.87×
Colorado73,4241.25×
Tennessee65,1260.87×
Arizona64,5830.85×
Maryland63,4420.99×
Oregon60,8851.43×
Indiana56,0210.82×
Missouri55,2730.92×
Minnesota54,4351.02×
Wisconsin48,8290.87×
South Carolina44,0550.79×
Connecticut43,7631.17×
Kentucky39,2240.84×
Utah38,8311.17×
Louisiana38,4470.8×
Arkansas36,7451.2×
Oklahoma36,1530.88×
Nevada35,0160.97×
Iowa31,7561.04×
Alabama29,9790.58×
Hawaii28,4791.78×
Kansas26,9520.92×
Idaho19,5881.05×
Mississippi18,0490.59×
Nebraska17,6150.94×
New Mexico16,8590.9×
Washington, District of Columbia15,5971.4×
New Hampshire13,3850.91×
Maine12,5880.95×
West Virginia12,5200.72×
Montana10,4421.01×
Rhode Island10,1260.86×
Delaware9,3630.91×
Alaska7,3310.92×
South Dakota6,6640.78×
Vermont5,3440.82×
North Dakota5,2770.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Queensland audience
BrandAffinityCategory
Natural rubber7.91×Cars & Mobility
Goop11.32×Internet & Social Media
Hibachi14.67×Food & Beverages
Wok12.03×Food & Beverages
Google Home10.84×Technology & Electronics
Pro-Ject6.62×Music & Radio
headspace14.7×Health
Governor of Michigan11.59×Politics & Society
Minnesota2.61×Travel & Leisure
Voter registration6.82×Politics & Society
Grace Slick12.1×Music & Radio
Elsword21.43×Games
Grinch5.14×Movies & TV
Cherish (group)13.05×Music & Radio
Urban Outfitters2.12×Shopping
Fairy godmother8.2×Literature
El Paso County, Colorado12.81×Travel & Leisure
Bank account2.42×Business & Career
Ira Glass16.55×Music & Radio
TV Fanatic9.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Queensland audience
TraitClusterScore
Risk AppetiteTHRILL2.63
PatriotismCONSERVATISM2.41
Design AffinityPREMIUM1.89
Luxury OrientationPREMIUM1.88
Community OrientationOPEN1.82
ExtroversionTHRILL1.63

Worldwide distribution

Worldwide audience distribution share by country for Queensland
CountryShare
Australia40.1%
United States15.3%
United Kingdom6.6%

See Queensland audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Queensland have in United States?

Queensland has an estimated audience of 3,717,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Queensland fans?

63.6% of Queensland fans are female, 36.4% are male, with an average age of 38.6 years.

Which brands do Queensland fans like most?

Queensland fans show strongest brand affinity for Natural rubber (7.91×), Goop (11.32×), and Hibachi (14.67×) over the country average.

Where do Queensland fans live in United States?

Queensland fans in United States are most concentrated in California (reach 630,965), Texas (reach 326,108), and New York (reach 266,684). These three regions account for the largest share of the active audience.

What other brands do Queensland fans also like?

Beyond Queensland itself, the audience over-indexes on Goop (11.32×), Hibachi (14.67×), Wok (12.03×), and Google Home (10.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.