Rascasse Audience Intelligence

Queensland Audience in United States

A data profile of the people who buy, follow and care about Queensland in United States — modelled from more than twelve digital signal sources. Queensland has an estimated audience of 3,717,087 people in United States.

#130among City in United States#623among POI in United States#706in Travel & Leisure

The average Queensland fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Powerball, Mega Millions, Zimmermann, with strongest over-indexing on Powerball (5.49× the country average).

Demographically, the Queensland audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Queensland fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Powerball.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Queensland profile in United States.

Audience size
3.7M
in United States
Gender
63.6%♀
36.4% male
Age
38.6
average years
Country rank
#8562
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Queensland fans

63.6% are female, 36.4% are male, average age 38.6.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Queensland audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.6
Estimated audience size3,717,087
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Queensland audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Queensland audience comes from United States.

Worldwide audience distribution share by country for Queensland
CountryShare
Australia40.1%
United States15.3%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Queensland audience in United States is strongest.

Fig. 05

Top regions by affinity

Queensland fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.65×
02Washington~100K1.46×
03California~600K1.42×
04Oregon~60K1.37×
05Washington, District of Columbia~10K1.27×
06New York~200K1.17×
07Massachusetts~80K1.16×
08Colorado~70K1.15×
09Virginia~100K1.13×
10Utah~40K1.13×
11Alaska~9K1.11×
12Connecticut~40K1.09×
13Montana~10K1.08×
14Arkansas~30K1.07×
15Idaho~20K1.07×
16Georgia~100K1.06×
17New Jersey~100K1.01×
18Minnesota~50K1.00×
19Texas~300K0.99×
20Maryland~60K0.99×
21Iowa~30K0.99×
22Kansas~30K0.99×
23Nevada~40K0.98×
24Maine~10K0.96×
25Vermont~6K0.96×
26Illinois~100K0.95×
27Arizona~70K0.95×
28New Mexico~20K0.95×
29New Hampshire~10K0.95×
30Nebraska~20K0.94×
31South Dakota~8K0.94×
32Missouri~60K0.93×
33Oklahoma~40K0.93×
34Florida~200K0.92×
35North Carolina~100K0.92×
36Rhode Island~10K0.92×
37Delaware~9K0.92×
38North Dakota~7K0.92×
39Ohio~100K0.91×
40Pennsylvania~100K0.89×
41Tennessee~70K0.89×
42Wisconsin~50K0.88×
43Kentucky~40K0.88×
44South Carolina~50K0.87×
45Michigan~80K0.86×
46Indiana~60K0.86×
47West Virginia~10K0.85×
48Louisiana~40K0.83×
49Mississippi~20K0.75×
50Alabama~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Queensland, United States
0.71×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Queensland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Queensland audience
#·InterestCategoryAffinity×
01ZimmermannHome & Garden13.21×
02HyattTravel & Leisure7.91×
03Turkish AirlinesTravel & Leisure7.91×
04Škoda AutoCars & Mobility6.83×
05PowerballGames5.49×
06Berlin WallTravel & Leisure5.34×
07Mega MillionsGames4.85×
08Marriott Hotels & ResortsTravel & Leisure4.11×
09Web serverTechnology & Electronics3.29×
10Non-alcoholic beverageFood & Beverages3.02×
11SydneyTravel & Leisure2.87×
12InnovationBusiness & Career2.35×
13Rail transportTravel & Leisure2.29×
14Britney SpearsMusic & Radio1.93×
15GeneticsKids & Family1.89×
16RadioTechnology & Electronics1.77×
17CanadaTravel & Leisure1.73×
18AirbnbTravel & Leisure1.66×
19WeatherHome & Garden1.63×
20HollywoodTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Queensland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Queensland audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Community OrientationOPEN1.76×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Queensland audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Price SensitivityPREMIUM0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Queensland have in United States?

Queensland has an estimated audience of 3,717,087 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Queensland fans?

63.6% of Queensland fans are female, 36.4% are male, with an average age of 38.6 years.

03

Which brands do Queensland fans like most?

Queensland fans show strongest brand affinity for Powerball (5.49×), Mega Millions (4.85×), and Zimmermann (13.21×) over the country average.

04

Where do Queensland fans live in United States?

Queensland fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Queensland fans also like?

Beyond Queensland itself, the audience over-indexes on Mega Millions (4.85×), Zimmermann (13.21×), Hyatt (7.91×), and Turkish Airlines (7.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Queensland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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