Rascasse Audience Intelligence

Queensland Audience in Germany

A data profile of the people who buy, follow and care about Queensland in Germany — modelled from more than twelve digital signal sources. Queensland has an estimated audience of 423,842 people in Germany.

#253among City in Germany#1188among POI in Germany#1056in Travel & Leisure

The average Queensland fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Koala, Hertz, Jimmy Kimmel, with strongest over-indexing on Koala (25.76× the country average).

Demographically, the Queensland audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Queensland fan in Germany is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Koala.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Queensland profile in Germany.

Audience size
424K
in Germany
Gender
57.3%♀
42.7% male
Age
39.3
average years
Country rank
#13379
POI in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Queensland fans

57.3% are female, 42.7% are male, average age 39.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Queensland audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age39.3
Estimated audience size423,842
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Queensland audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4923%
50+19%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Queensland audience comes from Germany.

Worldwide audience distribution share by country for Queensland
CountryShare
Australia40.1%
United States15.3%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Queensland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Queensland fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.14×
02Berlin~20K1.14×
03Hamburg~10K1.14×
04Bayern~80K1.12×
05Baden-Württemberg~60K1.05×
06Bremen~4K1.05×
07Niedersachsen~40K1.01×
08Schleswig-Holstein~20K1.01×
09Sachsen~20K1.00×
10Thüringen~10K0.99×
11Nordrhein-Westfalen~90K0.97×
12Brandenburg~10K0.96×
13Mecklenburg-Vorpommern~7K0.92×
14Rheinland-Pfalz~20K0.90×
15Sachsen-Anhalt~9K0.86×
16Saarland~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Queensland, Germany
0.86×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Queensland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Queensland audience
#·InterestCategoryAffinity×
01KoalaPets & Animals25.76×
02Hampton InnTravel & Leisure20.00×
03Leipzig Book FairLiterature17.50×
04HertzCars & Mobility9.54×
05Jimmy KimmelMovies & TV9.03×
06Mila KunisMovies & TV7.27×
07Javier BardemMovies & TV7.07×
08Adventure parkKids & Family6.05×
09Robin WilliamsMovies & TV5.53×
10Non-alcoholic beverageFood & Beverages4.31×
11Country rapMusic & Radio4.00×
12Tom CruiseMovies & TV3.98×
13Jason MomoaMovies & TV3.85×
14CanadaTravel & Leisure3.06×
15Public transportCars & Mobility2.77×
16HugendubelShopping2.52×
17Solar energyHome & Garden2.20×
18Online newspaperNews2.02×
19RedditInternet & Social Media1.96×
20TagesschauMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Queensland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Queensland audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.82×
Community OrientationOPEN1.73×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Queensland audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Luxury OrientationPREMIUM0.67×
Sports ActivityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Queensland have in Germany?

Queensland has an estimated audience of 423,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Queensland fans?

57.3% of Queensland fans are female, 42.7% are male, with an average age of 39.3 years.

03

Which brands do Queensland fans like most?

Queensland fans show strongest brand affinity for Koala (25.76×), Hertz (9.54×), and Jimmy Kimmel (9.03×) over the country average.

04

Where do Queensland fans live in Germany?

Queensland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Queensland fans also like?

Beyond Queensland itself, the audience over-indexes on Hertz (9.54×), Jimmy Kimmel (9.03×), Canada (3.06×), and Leipzig Book Fair (17.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Queensland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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