Queensland Audience in Germany
Queensland has an estimated audience of 423,842 people in Germany. 57.3% are female, 42.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Koala, Satire, Country rap, German television comedy, Canada.
The average Queensland fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Koala, Satire, Country rap, with strongest over-indexing on Koala (39.3× the country average). Demographically, the Queensland audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Queensland fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.3 |
| Estimated audience size | 423,842 |
Audience persona
The typical Queensland fan in Germany is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Koala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,771 | 0.98× |
| Bayern | 79,016 | 1.16× |
| Baden-Württemberg | 61,719 | 1.07× |
| Niedersachsen | 42,036 | 1.02× |
| Hessen | 37,452 | 1.16× |
| Berlin | 23,469 | 1.24× |
| Sachsen | 20,882 | 1× |
| Rheinland-Pfalz | 18,188 | 0.86× |
| Schleswig-Holstein | 15,344 | 1.01× |
| Brandenburg | 12,196 | 0.93× |
| Hamburg | 11,240 | 1.17× |
| Thüringen | 10,292 | 0.95× |
| Sachsen-Anhalt | 8,730 | 0.79× |
| Mecklenburg-Vorpommern | 7,150 | 0.88× |
| Bremen | 3,827 | 1.06× |
| Saarland | 3,734 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Koala | 39.3× | Pets & Animals |
| Satire | 8.81× | Literature |
| Country rap | 8.77× | Music & Radio |
| German television comedy | 6.87× | Movies & TV |
| Canada | 3.78× | Travel & Leisure |
| Borussia Dortmund | 1.76× | Sports |
| Brewing | 5.48× | Food & Beverages |
| Jimmy Kimmel | 10.02× | Movies & TV |
| Allgäu | 6.1× | Travel & Leisure |
| Emily Blunt | 6.76× | Movies & TV |
| Air New Zealand | 30.71× | Travel & Leisure |
| Bleacher Report | 16.19× | Sports |
| Tagesschau | 1.72× | Movies & TV |
| Hampton Inn | 20× | Travel & Leisure |
| Headphones | 4.58× | Technology & Electronics |
| Lonely Planet | 6.47× | Travel & Leisure |
| Robin Williams | 5.65× | Movies & TV |
| Weather | 3.88× | Home & Garden |
| Sam Heughan | 7.26× | Movies & TV |
| Hairstyle | 2.48× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.89 |
| Spirituality | BALANCE | 1.64 |
| Community Orientation | OPEN | 1.64 |
| Travelling | THRILL | 1.58 |
| Tradition | CONSERVATISM | 1.57 |
| Pet Ownership | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 40.1% |
| United States | 15.3% |
| United Kingdom | 6.6% |
See Queensland audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Queensland have in Germany?
Queensland has an estimated audience of 423,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Queensland fans?
57.3% of Queensland fans are female, 42.7% are male, with an average age of 39.3 years.
Which brands do Queensland fans like most?
Queensland fans show strongest brand affinity for Koala (39.3×), Satire (8.81×), and Country rap (8.77×) over the country average.
Where do Queensland fans live in Germany?
Queensland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,771), Bayern (reach 79,016), and Baden-Württemberg (reach 61,719). These three regions account for the largest share of the active audience.
What other brands do Queensland fans also like?
Beyond Queensland itself, the audience over-indexes on Satire (8.81×), Country rap (8.77×), German television comedy (6.87×), and Canada (3.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.