Queensland Audience in Germany
Queensland has an estimated audience of 423,842 people in Germany. 57.3% are female, 42.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Canon (music), Product design, La Crosse, Wisconsin, Israel, Medieval fantasy.
The average Queensland fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Canon (music), Product design, La Crosse, Wisconsin, with strongest over-indexing on Canon (music) (39.3× the country average). Demographically, the Queensland audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Queensland fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.3 |
| Estimated audience size | 423,842 |
Audience persona
The typical Queensland fan in Germany is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Canon (music).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,771 | 0.98× |
| Bayern | 79,016 | 1.16× |
| Baden-Württemberg | 61,719 | 1.07× |
| Niedersachsen | 42,036 | 1.02× |
| Hessen | 37,452 | 1.16× |
| Berlin | 23,469 | 1.24× |
| Sachsen | 20,882 | 1× |
| Rheinland-Pfalz | 18,188 | 0.86× |
| Schleswig-Holstein | 15,344 | 1.01× |
| Brandenburg | 12,196 | 0.93× |
| Hamburg | 11,240 | 1.17× |
| Thüringen | 10,292 | 0.95× |
| Sachsen-Anhalt | 8,730 | 0.79× |
| Mecklenburg-Vorpommern | 7,150 | 0.88× |
| Bremen | 3,827 | 1.06× |
| Saarland | 3,734 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canon (music) | 39.3× | Music & Radio |
| Product design | 2.82× | Business & Career |
| La Crosse, Wisconsin | 9.02× | Travel & Leisure |
| Israel | 2.95× | Travel & Leisure |
| Medieval fantasy | 16.19× | Literature |
| Pillow | 1.96× | Home & Garden |
| Este, Veneto | 2.73× | Travel & Leisure |
| Unique Gifts | 1.5× | Shopping |
| JDSU | 3.35× | Business & Career |
| Škoda Kodiaq | 2.02× | Cars & Mobility |
| Buying a House | 5.9× | Home & Garden |
| Kodi (software) | 2.78× | Technology & Electronics |
| 3D printing | 2.08× | Technology & Electronics |
| Urban Outfitters | 1.54× | Shopping |
| Phil Campbell (musician) | 4.69× | Music & Radio |
| Buying and Selling Real Estate | 5.77× | Home & Garden |
| Nurse education | 1.85× | Kids & Family |
| Nationality | 2.13× | Politics & Society |
| Natural rubber | 1.54× | Cars & Mobility |
| Justice | 2.38× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.89 |
| Spirituality | BALANCE | 1.64 |
| Community Orientation | OPEN | 1.64 |
| Travelling | THRILL | 1.58 |
| Tradition | CONSERVATISM | 1.57 |
| Pet Ownership | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 40.1% |
| United States | 15.3% |
| United Kingdom | 6.6% |
See Queensland audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Queensland have in Germany?
Queensland has an estimated audience of 423,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Queensland fans?
57.3% of Queensland fans are female, 42.7% are male, with an average age of 39.3 years.
Which brands do Queensland fans like most?
Queensland fans show strongest brand affinity for Canon (music) (39.3×), Product design (2.82×), and La Crosse, Wisconsin (9.02×) over the country average.
Where do Queensland fans live in Germany?
Queensland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,771), Bayern (reach 79,016), and Baden-Württemberg (reach 61,719). These three regions account for the largest share of the active audience.
What other brands do Queensland fans also like?
Beyond Queensland itself, the audience over-indexes on Product design (2.82×), La Crosse, Wisconsin (9.02×), Israel (2.95×), and Medieval fantasy (16.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.