Koala Audience in Germany
Koala has an estimated audience of 335,862 people in Germany. 67.2% are female, 32.8% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Taronga Zoo, James McAvoy, Mila Kunis, Joe (singer), Queensland.
The average Koala fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Taronga Zoo, James McAvoy, Mila Kunis, with strongest over-indexing on Taronga Zoo (136.47× the country average). Demographically, the Koala audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Koala fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 40.8 |
| Estimated audience size | 335,862 |
Audience persona
The typical Koala fan in Germany is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Taronga Zoo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,770 | 1.25× |
| Baden-Württemberg | 56,727 | 1.24× |
| Bayern | 55,338 | 1.03× |
| Niedersachsen | 33,778 | 1.04× |
| Hessen | 28,550 | 1.12× |
| Sachsen | 17,610 | 1.07× |
| Rheinland-Pfalz | 17,370 | 1.03× |
| Berlin | 14,441 | 0.96× |
| Schleswig-Holstein | 11,371 | 0.94× |
| Brandenburg | 9,478 | 0.91× |
| Hamburg | 8,227 | 1.08× |
| Thüringen | 7,193 | 0.84× |
| Sachsen-Anhalt | 6,407 | 0.74× |
| Mecklenburg-Vorpommern | 5,374 | 0.84× |
| Saarland | 3,731 | 0.9× |
| Bremen | 2,925 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taronga Zoo | 136.47× | Travel & Leisure |
| James McAvoy | 27.64× | Movies & TV |
| Mila Kunis | 17.4× | Movies & TV |
| Joe (singer) | 49.38× | Music & Radio |
| Queensland | 25.76× | Travel & Leisure |
| External wall insulation | 61.99× | Home & Garden |
| Spirituality | 6.06× | Health |
| Melbourne Zoo | 100.61× | Travel & Leisure |
| Exterior insulation finishing system | 37.69× | Home & Garden |
| Fingerprint | 34.41× | Technology & Electronics |
| Ayurveda | 10.29× | Health |
| Knauf Insulation | 44.25× | Business & Career |
| Felix Baumgartner | 5.1× | Sports |
| Wildlife rehabilitation | 22.68× | Pets & Animals |
| Trollhunter | 46.9× | Movies & TV |
| Romance (love) | 6× | Beauty & Wellness |
| Teacher | 4.08× | Business & Career |
| Stress (biology) | 3.05× | Health |
| Pierre Franckh | 15.95× | Movies & TV |
| Hedgehog | 26.16× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.37 |
| Pet Ownership | JOY | 1.37 |
| Design Affinity | PREMIUM | 1.36 |
| Creativity | OPEN | 1.31 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| Australia | 14.8% |
| Japan | 5.3% |
See Koala audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Koala have in Germany?
Koala has an estimated audience of 335,862 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Koala fans?
67.2% of Koala fans are female, 32.8% are male, with an average age of 40.8 years.
Which brands do Koala fans like most?
Koala fans show strongest brand affinity for Taronga Zoo (136.47×), James McAvoy (27.64×), and Mila Kunis (17.4×) over the country average.
Where do Koala fans live in Germany?
Koala fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,770), Baden-Württemberg (reach 56,727), and Bayern (reach 55,338). These three regions account for the largest share of the active audience.
What other brands do Koala fans also like?
Beyond Koala itself, the audience over-indexes on James McAvoy (27.64×), Mila Kunis (17.4×), Joe (singer) (49.38×), and Queensland (25.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Koala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.