Rascasse Audience Intelligence

James McAvoy Audience in Germany

A data profile of the people who buy, follow and care about James McAvoy in Germany — modelled from more than twelve digital signal sources. James McAvoy has an estimated audience of 489,180 people in Germany.

#769among Actor Actress or TV Star in Germany#2288among Person in Germany#1874in Movies & TV

The average James McAvoy fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jako, Iceage, Ruby O. Fee, with strongest over-indexing on Jako (127.83× the country average).

Demographically, the James McAvoy audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical James McAvoy fan in Germany is more female, around 33.7 years old, with strong Mindfulness tendencies and a notable affinity for Jako.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James McAvoy profile in Germany.

Audience size
489K
in Germany
Gender
60.3%♀
39.7% male
Age
33.7
average years
Country rank
#11960
Person in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James McAvoy fans

60.3% are female, 39.7% are male, average age 33.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for James McAvoy audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age33.7
Estimated audience size489,180
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the James McAvoy audience in Germany
Age bracketShare%
16-1937%
20-2918%
30-3919%
40-4912%
50+13%
Fig. 04

Worldwide distribution

4.4%

of the worldwide James McAvoy audience comes from Germany.

Worldwide audience distribution share by country for James McAvoy
CountryShare
United States22.7%
United Kingdom9.6%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James McAvoy audience in Germany is strongest.

Fig. 05

Top regions by affinity

James McAvoy fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.26×
02Sachsen-Anhalt~10K1.08×
03Brandenburg~20K1.06×
04Niedersachsen~50K1.05×
05Hamburg~10K1.03×
06Sachsen~20K1.02×
07Schleswig-Holstein~20K1.02×
08Nordrhein-Westfalen~100K1.01×
09Mecklenburg-Vorpommern~9K1.00×
10Bremen~4K0.99×
11Hessen~40K0.98×
12Thüringen~10K0.97×
13Rheinland-Pfalz~20K0.94×
14Bayern~70K0.88×
15Saarland~5K0.88×
16Baden-Württemberg~60K0.87×
Fig. 06

Affinity by region

Affinity by region — James McAvoy, Germany
0.87×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James McAvoy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James McAvoy audience
#·InterestCategoryAffinity×
01Ras SedrShopping659.09×
02UNICEF USAPolitics & Society516.35×
03Sharm el-Sheikh International AirportTravel & Leisure223.31×
04JakoSports127.83×
05AbortedMusic & Radio118.68×
06IngestedMusic & Radio118.68×
07IceageMusic & Radio56.49×
08Hack and slashGames55.11×
09Dog Day AfternoonMovies & TV42.31×
10Will FerrellMovies & TV36.94×
11Ruby O. FeeMovies & TV36.67×
12Mads MikkelsenMovies & TV36.67×
13Morgan FreemanMovies & TV35.36×
14Hugh GrantMovies & TV35.36×
15Sophie MarceauMovies & TV29.95×
16Jim CarreyMovies & TV27.13×
17Ewan McGregorMovies & TV26.60×
18UNICEFPolitics & Society17.79×
19Keira KnightleyMovies & TV14.70×
20Natalie PortmanMovies & TV13.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James McAvoy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James McAvoy audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.46×
Design AffinityPREMIUM2.27×
Healthy LifestyleBALANCE2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James McAvoy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.09×
Convenience OrientationPREMIUM1.13×
DIY MentalityTHRILL1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James McAvoy have in Germany?

James McAvoy has an estimated audience of 489,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of James McAvoy fans?

60.3% of James McAvoy fans are female, 39.7% are male, with an average age of 33.7 years.

03

Which brands do James McAvoy fans like most?

James McAvoy fans show strongest brand affinity for Jako (127.83×), Iceage (56.49×), and Ruby O. Fee (36.67×) over the country average.

04

Where do James McAvoy fans live in Germany?

James McAvoy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do James McAvoy fans also like?

Beyond James McAvoy itself, the audience over-indexes on Iceage (56.49×), Ruby O. Fee (36.67×), Mads Mikkelsen (36.67×), and Aborted (118.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See James McAvoy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for James McAvoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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