Jako Target Market in Germany
A data profile of the people who buy, follow and care about Jako in Germany — modelled from more than twelve digital signal sources. Jako has an estimated audience of 697,906 people in Germany.
The average Jako fan in Germany is 39.8 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Spreadshirt, Ernsting's family, Sportschau, with strongest over-indexing on Spreadshirt (13.74× the country average).
Demographically, the Jako audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jako fan in Germany is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Spreadshirt.
At a glance
The key figures that characterise the Jako profile in Germany.
Search interest · 12-month trend
Customer demographics of Jako
77.4% are female, 22.6% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 39.8 |
| Estimated audience size | 697,906 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 27% | |
| 30-39 | 33% | |
| 40-49 | 21% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Jako audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 39.7% |
| Belgium | 3.7% |
| Netherlands | 3.1% |
Geography
Where the Jako audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.91× | |
| 02 | Thüringen | ~20K | 1.24× | |
| 03 | Bayern | ~100K | 1.22× | |
| 04 | Sachsen | ~40K | 1.20× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.18× | |
| 06 | Hessen | ~60K | 1.16× | |
| 07 | Rheinland-Pfalz | ~40K | 1.15× | |
| 08 | Niedersachsen | ~80K | 1.11× | |
| 09 | Brandenburg | ~20K | 1.01× | |
| 10 | Sachsen-Anhalt | ~20K | 0.83× | |
| 11 | Mecklenburg-Vorpommern | ~10K | 0.81× | |
| 12 | Saarland | ~6K | 0.75× | |
| 13 | Schleswig-Holstein | ~20K | 0.72× | |
| 14 | Hamburg | ~10K | 0.62× | |
| 15 | Bremen | ~4K | 0.62× | |
| 16 | Berlin | ~20K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Jako audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shady Records | Music & Radio | 68.88× | ||
| 02 | Uhlsport | Sports | 30.14× | ||
| 03 | Spreadshirt | Fashion & Accessoires | 13.74× | ||
| 04 | Jürgen Klinsmann | Sports | 13.16× | ||
| 05 | Mike Tyson | Sports | 8.62× | ||
| 06 | Ernsting's family | Shopping | 4.84× | ||
| 07 | Intersport | Shopping | 4.80× | ||
| 08 | Flyeralarm | Home & Garden | 4.35× | ||
| 09 | Lindsey Vonn | Sports | 3.97× | ||
| 10 | Tchibo | Shopping | 3.64× | ||
| 11 | Sport Bild | Sports | 3.60× | ||
| 12 | Sportschau | Sports | 3.27× | ||
| 13 | Deichmann | Shopping | 2.65× | ||
| 14 | C&A | Shopping | 2.58× | ||
| 15 | SV Werder Bremen | Sports | 1.91× | ||
| 16 | Borussia Dortmund | Sports | 1.89× | ||
| 17 | Discount stores | Shopping | 1.63× | ||
| 18 | FIFA World Cup | Sports | 1.61× | ||
| 19 | Bild | News | 1.59× | ||
| 20 | Europe | Travel & Leisure | 1.54× |
Personality of the Jako audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.51× | |
| Price Sensitivity | PREMIUM | 1.34× | |
| Creativity | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Mindfulness | BALANCE | 0.92× |
Frequently asked questions
Who is Jako's target market in Germany?
Jako's target market in Germany covers an estimated 697,906 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Jako customers?
77.4% of the Jako audience are female, 22.6% are male, with an average age of 39.8 years.
Which brands do Jako fans like most?
Jako fans show strongest brand affinity for Spreadshirt (13.74×), Ernsting's family (4.84×), and Sportschau (3.27×) over the country average.
Where do Jako fans live in Germany?
Jako fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Jako fans also like?
Beyond Jako itself, the audience over-indexes on Ernsting's family (4.84×), Sportschau (3.27×), Jürgen Klinsmann (13.16×), and Uhlsport (30.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Jako audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jako. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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