Jako Audience in Germany
Jako has an estimated audience of 701,520 people in Germany. 77.4% are female, 22.6% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Spreadshirt, Ernsting's family, Borussia Dortmund, Sportschau, Uhlsport.
The average Jako fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Spreadshirt, Ernsting's family, Borussia Dortmund, with strongest over-indexing on Spreadshirt (13.74× the country average). Demographically, the Jako audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Jako fans
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 39.8 |
| Estimated audience size | 701,520 |
Audience persona
The typical Jako fan in Germany is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Spreadshirt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,906 | 1.17× |
| Baden-Württemberg | 173,678 | 1.81× |
| Bayern | 141,060 | 1.25× |
| Niedersachsen | 78,478 | 1.15× |
| Hessen | 62,585 | 1.17× |
| Sachsen | 41,977 | 1.22× |
| Rheinland-Pfalz | 39,962 | 1.14× |
| Brandenburg | 21,769 | 1× |
| Thüringen | 21,705 | 1.21× |
| Berlin | 19,958 | 0.64× |
| Schleswig-Holstein | 19,086 | 0.76× |
| Sachsen-Anhalt | 14,366 | 0.79× |
| Mecklenburg-Vorpommern | 10,409 | 0.78× |
| Hamburg | 10,314 | 0.65× |
| Saarland | 5,876 | 0.68× |
| Bremen | 3,444 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spreadshirt | 13.74× | Fashion & Accessoires |
| Ernsting's family | 4.84× | Shopping |
| Borussia Dortmund | 1.89× | Sports |
| Sportschau | 3.27× | Sports |
| Uhlsport | 30.14× | Sports |
| Tchibo | 3.64× | Shopping |
| Deichmann | 2.65× | Shopping |
| Sport Bild | 3.6× | Sports |
| Habermaaß | 14.24× | Kids & Family |
| Lindsey Vonn | 3.97× | Sports |
| Nigo | 66.76× | Music & Radio |
| Gala | 2.18× | News |
| Intersport | 4.8× | Shopping |
| Shady Records | 68.88× | Music & Radio |
| C&A | 2.58× | Shopping |
| Discount stores | 1.63× | Shopping |
| Bild | 1.59× | News |
| VfL Wolfsburg (women) | 5.18× | Sports |
| Mike Tyson | 8.62× | Sports |
| Flyeralarm | 4.35× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.41 |
| DIY Mentality | THRILL | 1.33 |
| Creativity | OPEN | 1.16 |
| Community Orientation | OPEN | 1.12 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.7% |
| Belgium | 4.1% |
| Netherlands | 3.3% |
See Jako audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Jako have in Germany?
Jako has an estimated audience of 701,520 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Jako fans?
77.4% of Jako fans are female, 22.6% are male, with an average age of 39.8 years.
Which brands do Jako fans like most?
Jako fans show strongest brand affinity for Spreadshirt (13.74×), Ernsting's family (4.84×), and Borussia Dortmund (1.89×) over the country average.
Where do Jako fans live in Germany?
Jako fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,906), Baden-Württemberg (reach 173,678), and Bayern (reach 141,060). These three regions account for the largest share of the active audience.
What other brands do Jako fans also like?
Beyond Jako itself, the audience over-indexes on Ernsting's family (4.84×), Borussia Dortmund (1.89×), Sportschau (3.27×), and Uhlsport (30.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jako. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.