Spreadshirt Audience in Germany
Spreadshirt has an estimated audience of 979,066 people in Germany. 58.9% are female, 41.1% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Flyeralarm, Bauhaus, Germany, Electronic data interchange, Obi (store).
The average Spreadshirt fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Flyeralarm, Bauhaus, Germany, with strongest over-indexing on Flyeralarm (62.47× the country average). Demographically, the Spreadshirt audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Spreadshirt fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.3 |
| Estimated audience size | 979,066 |
Audience persona
The typical Spreadshirt fan in Germany is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Flyeralarm.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,146 | 0.94× |
| Bayern | 174,943 | 1.11× |
| Baden-Württemberg | 140,830 | 1.05× |
| Niedersachsen | 102,436 | 1.08× |
| Hessen | 66,675 | 0.89× |
| Sachsen | 63,124 | 1.31× |
| Rheinland-Pfalz | 51,227 | 1.04× |
| Berlin | 39,207 | 0.9× |
| Schleswig-Holstein | 38,083 | 1.08× |
| Brandenburg | 31,364 | 1.03× |
| Sachsen-Anhalt | 25,483 | 1× |
| Thüringen | 24,912 | 1× |
| Hamburg | 20,689 | 0.94× |
| Mecklenburg-Vorpommern | 18,427 | 0.99× |
| Saarland | 10,206 | 0.85× |
| Bremen | 6,499 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flyeralarm | 62.47× | Home & Garden |
| Bauhaus | 5.72× | Shopping |
| Germany | 2.14× | Travel & Leisure |
| Electronic data interchange | 6.01× | Technology & Electronics |
| Obi (store) | 2.38× | Shopping |
| Gala | 2.66× | News |
| Wetter.com | 2.72× | Home & Garden |
| Electronic funds transfer | 3.17× | Business & Career |
| Central Saint Martins | 41.53× | Arts & Culture |
| Tchibo | 3.28× | Shopping |
| Bofrost | 5.99× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Ernsting's family | 3.68× | Shopping |
| QVC | 3.31× | Movies & TV |
| CHECK24 | 2.57× | Business & Career |
| Rossmann | 2.38× | Shopping |
| Deichmann | 2.41× | Shopping |
| Hornbach | 2.32× | Shopping |
| Bild | 1.77× | News |
| Globus Baumarkt | 2.2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.5 |
| Early Adopter Mentality | POWER | 1.4 |
| Sports Activity | POWER | 1.39 |
| Convenience Orientation | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.33 |
| Individualism | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 46.3% |
| United States | 11.3% |
| France | 6.2% |
See Spreadshirt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Spreadshirt have in Germany?
Spreadshirt has an estimated audience of 979,066 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spreadshirt fans?
58.9% of Spreadshirt fans are female, 41.1% are male, with an average age of 41.3 years.
Which brands do Spreadshirt fans like most?
Spreadshirt fans show strongest brand affinity for Flyeralarm (62.47×), Bauhaus (5.72×), and Germany (2.14×) over the country average.
Where do Spreadshirt fans live in Germany?
Spreadshirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,146), Bayern (reach 174,943), and Baden-Württemberg (reach 140,830). These three regions account for the largest share of the active audience.
What other brands do Spreadshirt fans also like?
Beyond Spreadshirt itself, the audience over-indexes on Bauhaus (5.72×), Germany (2.14×), Electronic data interchange (6.01×), and Obi (store) (2.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spreadshirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.