Rascasse Audience Intelligence

Spreadshirt Target Market in Germany

A data profile of the people who buy, follow and care about Spreadshirt in Germany — modelled from more than twelve digital signal sources. Spreadshirt has an estimated audience of 967,243 people in Germany.

#881among Brand in Germany#364in Fashion & Accessoires

The average Spreadshirt fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Flyeralarm, Bauhaus, Germany, with strongest over-indexing on Flyeralarm (62.47× the country average).

Demographically, the Spreadshirt audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spreadshirt fan in Germany is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Flyeralarm.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spreadshirt profile in Germany.

Audience size
967K
in Germany
Gender
58.9%♀
41.1% male
Age
41.3
average years
Country rank
#6735
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spreadshirt

58.9% are female, 41.1% are male, average age 41.3.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Spreadshirt audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age41.3
Estimated audience size967,243
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Spreadshirt audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3924%
40-4930%
50+17%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Spreadshirt audience comes from Germany.

Worldwide audience distribution share by country for Spreadshirt
CountryShare
Germany45.1%
United States11.0%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spreadshirt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spreadshirt customers by region in Germany
#RegionReachAffinity×
01Sachsen~60K1.31×
02Bayern~200K1.09×
03Schleswig-Holstein~40K1.08×
04Niedersachsen~100K1.06×
05Baden-Württemberg~100K1.05×
06Rheinland-Pfalz~50K1.04×
07Sachsen-Anhalt~30K1.04×
08Thüringen~30K1.03×
09Brandenburg~30K1.02×
10Mecklenburg-Vorpommern~20K1.00×
11Nordrhein-Westfalen~200K0.93×
12Hamburg~20K0.91×
13Hessen~70K0.89×
14Saarland~10K0.89×
15Berlin~40K0.86×
16Bremen~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Spreadshirt, Germany
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spreadshirt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spreadshirt audience
#·InterestCategoryAffinity×
01FlyeralarmHome & Garden62.47×
02Central Saint MartinsArts & Culture41.53×
03Electronic data interchangeTechnology & Electronics6.01×
04BofrostFood & Beverages5.99×
05BauhausShopping5.72×
06Ernsting's familyShopping3.68×
07TedoxShopping3.43×
08Lower SaxonyTravel & Leisure3.32×
09QVCMovies & TV3.31×
10TchiboShopping3.28×
11Electronic funds transferBusiness & Career3.17×
12CHECK24Business & Career2.57×
13DeichmannShopping2.41×
14Obi (store)Shopping2.38×
15RossmannShopping2.38×
16HornbachShopping2.32×
17GermanyTravel & Leisure2.14×
18REWEShopping1.94×
19BildNews1.77×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spreadshirt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spreadshirt audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.83×
TraditionCONSERVATISM1.68×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spreadshirt audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.91×
Early Adopter MentalityPOWER0.92×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spreadshirt's target market in Germany?

Spreadshirt's target market in Germany covers an estimated 967,243 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spreadshirt customers?

58.9% of the Spreadshirt audience are female, 41.1% are male, with an average age of 41.3 years.

03

Which brands do Spreadshirt fans like most?

Spreadshirt fans show strongest brand affinity for Flyeralarm (62.47×), Bauhaus (5.72×), and Germany (2.14×) over the country average.

04

Where do Spreadshirt fans live in Germany?

Spreadshirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spreadshirt fans also like?

Beyond Spreadshirt itself, the audience over-indexes on Bauhaus (5.72×), Germany (2.14×), Obi (store) (2.38×), and Electronic data interchange (6.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Spreadshirt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spreadshirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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