Tedox Audience in Germany
Tedox has an estimated audience of 5,673,569 people in Germany. 47.6% are female, 52.4% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Rossmann, Vijesti.ba, Home Office, Gil Ofarim, Saving.
The average Tedox fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Rossmann, Vijesti.ba, Home Office, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Tedox audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Tedox fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 42.5 |
| Estimated audience size | 5,673,569 |
Audience persona
The typical Tedox fan in Germany is balanced, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,164,652 | 1.69× |
| Niedersachsen | 1,181,463 | 2.08× |
| Bayern | 700,453 | 0.74× |
| Hessen | 438,772 | 0.98× |
| Baden-Württemberg | 416,993 | 0.52× |
| Rheinland-Pfalz | 404,357 | 1.38× |
| Schleswig-Holstein | 210,067 | 1× |
| Sachsen-Anhalt | 202,484 | 1.34× |
| Saarland | 158,264 | 2.2× |
| Hamburg | 99,191 | 0.75× |
| Sachsen | 88,780 | 0.31× |
| Thüringen | 87,268 | 0.59× |
| Berlin | 79,173 | 0.3× |
| Mecklenburg-Vorpommern | 68,988 | 0.62× |
| Bremen | 66,098 | 1.32× |
| Brandenburg | 31,214 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Vijesti.ba | 6.85× | News |
| Home Office | 1.75× | Business & Career |
| Gil Ofarim | 1.74× | Music & Radio |
| Saving | 1.7× | Business & Career |
| Jack White | 1.76× | Movies & TV |
| Time (magazine) | 1.51× | News |
| Esra Erol | 3.7× | Movies & TV |
| Kajang | 9.61× | Travel & Leisure |
| Ellmau | 5.29× | Travel & Leisure |
| Video izle | 1.87× | |
| Metamorphoses | 1.62× | Literature |
| Building insulation | 1.81× | Home & Garden |
| Jaws | 3.32× | Movies & TV |
| Carrie (novel) | 2.28× | Literature |
| Emil Nolde | 2.09× | Arts & Culture |
| 7-Eleven | 1.92× | Shopping |
| Medieval fantasy | 4.26× | Literature |
| Coworking | 1.53× | Business & Career |
| Assisi | 2.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.33 |
| Family Orientation | CONSERVATISM | 1.18 |
| Convenience Orientation | PREMIUM | 1.17 |
| Sports Activity | POWER | 1.12 |
| Design Affinity | PREMIUM | 1.1 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.9% |
| Netherlands | 0.5% |
| France | 0.2% |
See Tedox audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does Tedox have in Germany?
Tedox has an estimated audience of 5,673,569 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Tedox fans?
47.6% of Tedox fans are female, 52.4% are male, with an average age of 42.5 years.
Which brands do Tedox fans like most?
Tedox fans show strongest brand affinity for Rossmann (1.67×), Vijesti.ba (6.85×), and Home Office (1.75×) over the country average.
Where do Tedox fans live in Germany?
Tedox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,164,652), Niedersachsen (reach 1,181,463), and Bayern (reach 700,453). These three regions account for the largest share of the active audience.
What other brands do Tedox fans also like?
Beyond Tedox itself, the audience over-indexes on Vijesti.ba (6.85×), Home Office (1.75×), Gil Ofarim (1.74×), and Saving (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tedox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.