Rascasse Audience Intelligence

Tedox Target Market in Germany

A data profile of the people who buy, follow and care about Tedox in Germany — modelled from more than twelve digital signal sources. Tedox has an estimated audience of 6,321,188 people in Germany.

#8among Hardware store in Germany#101among Brand in Germany#53in Shopping

The average Tedox fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Obi (store), Hardware store, toom Baumarkt, with strongest over-indexing on Obi (store) (6.27× the country average).

Demographically, the Tedox audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tedox fan in Germany is balanced, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tedox profile in Germany.

Audience size
6.3M
in Germany
Gender
46.4%♀
53.6% male
Age
42.3
average years
Country rank
#740
Brand in Germany
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tedox

46.4% are female, 53.6% are male, average age 42.3.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Tedox audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age42.3
Estimated audience size6,321,188
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Tedox audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4926%
50+23%
Fig. 04

Worldwide distribution

98.0%

of the worldwide Tedox audience comes from Germany.

Worldwide audience distribution share by country for Tedox
CountryShare
Germany98.0%
Netherlands0.5%
France0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tedox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tedox customers by region in Germany
#RegionReachAffinity×
01Saarland~200K2.30×
02Niedersachsen~1M2.03×
03Nordrhein-Westfalen~2M1.71×
04Sachsen-Anhalt~200K1.42×
05Bremen~70K1.39×
06Rheinland-Pfalz~400K1.35×
07Hessen~400K0.97×
08Schleswig-Holstein~200K0.97×
09Bayern~600K0.71×
10Hamburg~90K0.69×
11Mecklenburg-Vorpommern~70K0.61×
12Thüringen~90K0.60×
13Baden-Württemberg~400K0.49×
14Berlin~80K0.31×
15Sachsen~80K0.30×
16Brandenburg~30K0.19×
Fig. 06

Affinity by region

Affinity by region — Tedox, Germany
0.19×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tedox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tedox audience
#·InterestCategoryAffinity×
01Hardware storeHome & Garden7.89×
02HusqvarnaHome & Garden7.15×
03toom BaumarktShopping6.34×
04Obi (store)Shopping6.27×
05Drill bitHome & Garden6.01×
06DeWaltHome & Garden5.88×
07Lawn mowerHome & Garden5.37×
08MakitaHome & Garden5.14×
09Garden furnitureHome & Garden4.21×
10Ornamental plantHome & Garden3.38×
11Efficient energy useTechnology & Electronics2.90×
12Garden centreHome & Garden2.80×
13Solar powerHome & Garden2.75×
14Aral AGCars & Mobility2.72×
15HornbachShopping2.67×
16Netto Marken-DiscountShopping2.14×
17SparkasseBusiness & Career2.13×
18Müller (company)Food & Beverages2.03×
19KauflandShopping1.68×
20REWEShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tedox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tedox audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.40×
Convenience OrientationPREMIUM1.46×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tedox audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Early Adopter MentalityPOWER0.82×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tedox's target market in Germany?

Tedox's target market in Germany covers an estimated 6,321,188 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Tedox customers?

46.4% of the Tedox audience are female, 53.6% are male, with an average age of 42.3 years.

03

Which brands do Tedox fans like most?

Tedox fans show strongest brand affinity for Obi (store) (6.27×), Hardware store (7.89×), and toom Baumarkt (6.34×) over the country average.

04

Where do Tedox fans live in Germany?

Tedox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Niedersachsen (reach ~1M), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Tedox fans also like?

Beyond Tedox itself, the audience over-indexes on Hardware store (7.89×), toom Baumarkt (6.34×), Hornbach (2.67×), and Garden furniture (4.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in Germany

See Tedox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tedox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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