Koala Audience in United States
Koala has an estimated audience of 3,976,630 people in United States. 58.5% are female, 41.5% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Virtue, Google Maps, Friends, Music videos, Daily Mail.
The average Koala fan in United States is 47.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Virtue, Google Maps, Friends, with strongest over-indexing on Virtue (2.46× the country average). Demographically, the Koala audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Koala fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 47.6 |
| Estimated audience size | 3,976,630 |
Audience persona
The typical Koala fan in United States is more female, around 47.6 years old, with strong Extroversion tendencies and a notable affinity for Virtue.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 564,631 | 1.29× |
| Texas | 415,562 | 1.22× |
| Florida | 294,278 | 1.09× |
| New York | 236,329 | 1.06× |
| Illinois | 150,364 | 1.14× |
| Pennsylvania | 132,831 | 0.99× |
| Georgia | 130,800 | 1.07× |
| North Carolina | 123,257 | 1.03× |
| Ohio | 117,933 | 0.96× |
| Michigan | 106,728 | 1.03× |
| New Jersey | 106,716 | 1.06× |
| Virginia | 105,886 | 1.09× |
| Washington | 96,221 | 1.21× |
| Massachusetts | 85,740 | 1.09× |
| Arizona | 83,151 | 1.02× |
| Tennessee | 80,782 | 1.01× |
| Indiana | 76,794 | 1.06× |
| Maryland | 70,182 | 1.03× |
| Colorado | 65,948 | 1.05× |
| Missouri | 63,534 | 0.99× |
| South Carolina | 60,400 | 1.01× |
| Kentucky | 57,752 | 1.16× |
| Wisconsin | 57,503 | 0.96× |
| Minnesota | 56,435 | 0.99× |
| Alabama | 49,830 | 0.9× |
| Louisiana | 47,009 | 0.92× |
| Oregon | 46,680 | 1.02× |
| Utah | 44,761 | 1.26× |
| Oklahoma | 42,858 | 0.97× |
| Nevada | 39,263 | 1.02× |
| Connecticut | 39,201 | 0.98× |
| Kansas | 32,407 | 1.03× |
| Iowa | 31,864 | 0.97× |
| Arkansas | 28,721 | 0.88× |
| Mississippi | 28,384 | 0.87× |
| Idaho | 21,060 | 1.06× |
| Nebraska | 20,119 | 1.01× |
| Hawaii | 19,676 | 1.15× |
| New Mexico | 18,505 | 0.93× |
| West Virginia | 16,290 | 0.88× |
| New Hampshire | 14,472 | 0.92× |
| Maine | 12,886 | 0.9× |
| Washington, District of Columbia | 11,754 | 0.98× |
| Rhode Island | 11,066 | 0.87× |
| Montana | 9,320 | 0.84× |
| Delaware | 8,497 | 0.77× |
| South Dakota | 8,159 | 0.89× |
| North Dakota | 7,351 | 0.9× |
| Alaska | 7,190 | 0.85× |
| Vermont | 5,704 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Virtue | 2.46× | Politics & Society |
| Google Maps | 2.19× | Internet & Social Media |
| Friends | 1.81× | Movies & TV |
| Music videos | 2.02× | Music & Radio |
| Daily Mail | 2.85× | News |
| Religion | 1.69× | Business & Career |
| Magazines | 1.55× | Literature |
| 1.62× | Internet & Social Media | |
| Patrick Swayze | 5.85× | Movies & TV |
| Laughter | 1.79× | Movies & TV |
| Peacemaker | 1.76× | Movies & TV |
| Sibling | 2.25× | Kids & Family |
| Exhibition game | 2.64× | Games |
| History | 1.53× | Literature |
| Animal welfare | 1.94× | Politics & Society |
| Limited liability company | 2.14× | Business & Career |
| Anthropology | 1.92× | Business & Career |
| Symptom | 1.93× | Health |
| MSN | 1.63× | News |
| Social science | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Travelling | THRILL | 1.37 |
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| Australia | 14.8% |
| Japan | 5.3% |
See Koala audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Koala have in United States?
Koala has an estimated audience of 3,976,630 people in United States, concentrated in California and Texas.
What is the gender split and age of Koala fans?
58.5% of Koala fans are female, 41.5% are male, with an average age of 47.6 years.
Which brands do Koala fans like most?
Koala fans show strongest brand affinity for Virtue (2.46×), Google Maps (2.19×), and Friends (1.81×) over the country average.
Where do Koala fans live in United States?
Koala fans in United States are most concentrated in California (reach 564,631), Texas (reach 415,562), and Florida (reach 294,278). These three regions account for the largest share of the active audience.
What other brands do Koala fans also like?
Beyond Koala itself, the audience over-indexes on Google Maps (2.19×), Friends (1.81×), Music videos (2.02×), and Daily Mail (2.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Koala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.