Rascasse Audience Intelligence

Koala Audience in United States

A data profile of the people who buy, follow and care about Koala in United States — modelled from more than twelve digital signal sources. Koala has an estimated audience of 3,976,630 people in United States.

#4340among Topic in United States#182in Pets & Animals

The average Koala fan in United States is 47.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Virtue, Google Maps, Music videos, with strongest over-indexing on Virtue (2.46× the country average).

Demographically, the Koala audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Koala fan in United States is more female, around 47.6 years old, with strong Community Orientation tendencies and a notable affinity for Virtue.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Koala profile in United States.

Audience size
4M
in United States
Gender
58.5%♀
41.5% male
Age
47.6
average years
Country rank
#8090
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Koala fans

58.5% are female, 41.5% are male, average age 47.6.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Koala audience in United States
MetricValue
Female58.5%
Male41.5%
Average age47.6
Estimated audience size3,976,630
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Koala audience in United States
Age bracketShare%
16-197%
20-2910%
30-3917%
40-4924%
50+43%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Koala audience comes from United States.

Worldwide audience distribution share by country for Koala
CountryShare
United States27.5%
Australia14.6%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Koala audience in United States is strongest.

Fig. 05

Top regions by affinity

Koala fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.21×
02California~500K1.20×
03Texas~400K1.18×
04Hawaii~20K1.12×
05Washington~90K1.11×
06Virginia~100K1.08×
07Indiana~80K1.08×
08Kentucky~50K1.08×
09Massachusetts~80K1.07×
10Idaho~20K1.07×
11Georgia~100K1.06×
12Illinois~100K1.05×
13New Jersey~100K1.05×
14South Carolina~60K1.05×
15South Dakota~10K1.05×
16North Carolina~100K1.04×
17Nebraska~20K1.04×
18Pennsylvania~100K1.03×
19Arizona~80K1.02×
20Kansas~30K1.02×
21New York~200K1.01×
22Missouri~60K1.01×
23Oregon~50K1.01×
24Florida~300K1.00×
25Michigan~100K1.00×
26Maryland~70K1.00×
27Colorado~60K1.00×
28Oklahoma~40K1.00×
29Alaska~9K1.00×
30Connecticut~40K0.99×
31Ohio~100K0.98×
32Wisconsin~60K0.97×
33Minnesota~60K0.97×
34Louisiana~50K0.97×
35New Mexico~20K0.97×
36North Dakota~8K0.97×
37Tennessee~80K0.96×
38Nevada~40K0.96×
39Iowa~30K0.96×
40Alabama~50K0.94×
41Maine~10K0.94×
42Arkansas~30K0.93×
43New Hampshire~10K0.93×
44Rhode Island~10K0.90×
45Montana~10K0.90×
46Mississippi~30K0.89×
47West Virginia~20K0.89×
48Vermont~6K0.89×
49Washington, District of Columbia~10K0.87×
50Delaware~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Koala, United States
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Koala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Koala audience
#·InterestCategoryAffinity×
01Patrick SwayzeMovies & TV5.85×
02Daily MailNews2.85×
03News magazineNews2.68×
04Exhibition gameGames2.64×
05VirtuePolitics & Society2.46×
06SiblingKids & Family2.25×
07Google MapsInternet & Social Media2.19×
08Limited liability companyBusiness & Career2.14×
09Music videosMusic & Radio2.02×
10Animal welfarePolitics & Society1.94×
11SymptomHealth1.93×
12AnthropologyBusiness & Career1.92×
13LaughterMovies & TV1.79×
14PeacemakerMovies & TV1.76×
15Social scienceBusiness & Career1.71×
16ReligionBusiness & Career1.69×
17MSNNews1.63×
18PinterestInternet & Social Media1.62×
19MagazinesLiterature1.55×
20HistoryLiterature1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Koala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Koala audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.31×
Convenience OrientationPREMIUM1.25×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Koala audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Quality AwarenessPREMIUM0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Koala have in United States?

Koala has an estimated audience of 3,976,630 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Koala fans?

58.5% of Koala fans are female, 41.5% are male, with an average age of 47.6 years.

03

Which brands do Koala fans like most?

Koala fans show strongest brand affinity for Virtue (2.46×), Google Maps (2.19×), and Music videos (2.02×) over the country average.

04

Where do Koala fans live in United States?

Koala fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Koala fans also like?

Beyond Koala itself, the audience over-indexes on Google Maps (2.19×), Music videos (2.02×), Daily Mail (2.85×), and Religion (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Koala audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Koala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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