A data profile of the people who buy, follow and care about Victoria (Australia) in Australia — modelled from more than twelve digital signal sources. Victoria (Australia) has an estimated audience of 6,945,560 people in Australia.
Victoria (Australia) has an estimated audience of 6,945,560 people in Australia. 57.1% are female, 42.9% are male, average age 43.1. Top brand affinities: Singapore Airlines, Real property, Emirates, Blanket, Microwave oven.
Top brand affinities include Singapore Airlines, Real property, Emirates, with strongest over-indexing on Singapore Airlines (2.06× the country average).
Demographically, the Victoria (Australia) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Victoria (Australia) fan in Australia is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Singapore Airlines.
The key figures that characterise the Victoria (Australia) profile in Australia.
57.1% are female, 42.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.1 |
| Estimated audience size | 6,945,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Victoria (Australia) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 32.9% |
| United States | 12.6% |
| Mexico | 6.4% |
The strongest cross-interests of the Victoria (Australia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malaysia Airlines | Travel & Leisure | 2.11× | ||
| 02 | Anne Hathaway | Movies & TV | 2.11× | ||
| 03 | Jennifer Aniston | Movies & TV | 2.11× | ||
| 04 | Jennifer Lawrence | Movies & TV | 2.11× | ||
| 05 | Single-family detached home | Home & Garden | 2.11× | ||
| 06 | Jessica Alba | Movies & TV | 2.11× | ||
| 07 | Singapore Airlines | Travel & Leisure | 2.06× | ||
| 08 | Madonna | Music & Radio | 2.03× | ||
| 09 | Henry Cavill | Movies & TV | 2.01× | ||
| 10 | Thai Airways | Travel & Leisure | 2.01× | ||
| 11 | Tom Hardy | Movies & TV | 1.95× | ||
| 12 | Harry Styles | Music & Radio | 1.95× | ||
| 13 | Emirates | Travel & Leisure | 1.93× | ||
| 14 | Employment agency | Business & Career | 1.80× | ||
| 15 | Real property | Home & Garden | 1.77× | ||
| 16 | Microwave oven | Home & Garden | 1.76× | ||
| 17 | Bored Panda | Internet & Social Media | 1.65× | ||
| 18 | Blanket | Home & Garden | 1.63× | ||
| 19 | Hypermarket | Shopping | 1.60× | ||
| 20 | Apple TV | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Quality Awareness | PREMIUM | 1.18× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.86× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Victoria (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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