A data profile of the people who buy, follow and care about Online newspaper in Australia — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 3,171,851 people in Australia.
The average Online newspaper fan in Australia is 45.1 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include ABC News (Australia), The Age, Donald Trump, with strongest over-indexing on ABC News (Australia) (2.12× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Online newspaper fan in Australia is balanced, around 45.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for ABC News (Australia).
The key figures that characterise the Online newspaper profile in Australia.
51.2% are female, 48.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 45.1 |
| Estimated audience size | 3,171,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Online newspaper audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.30× | |
| 02 | Tasmania | ~70K | 1.04× | |
| 03 | Australian Capital Territory | ~70K | 1.01× | |
| 04 | South Australia | ~200K | 0.92× | |
| 05 | Western Australia | ~300K | 0.89× | |
| 06 | Queensland | ~600K | 0.84× | |
| 07 | Victoria | ~700K | 0.77× | |
| 08 | New South Wales | ~800K | 0.74× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CNN | Movies & TV | 2.35× | ||
| 02 | Guardian Australia | News | 2.31× | ||
| 03 | Wind turbine | Home & Garden | 2.26× | ||
| 04 | Wikipedia | Internet & Social Media | 2.25× | ||
| 05 | ABC News (Australia) | Movies & TV | 2.12× | ||
| 06 | The Guardian | News | 2.12× | ||
| 07 | Electronic publishing | News | 2.03× | ||
| 08 | Creative Commons | Technology & Electronics | 1.97× | ||
| 09 | The Age | News | 1.80× | ||
| 10 | Canada | Travel & Leisure | 1.74× | ||
| 11 | United States | Travel & Leisure | 1.72× | ||
| 12 | Anthony Albanese | Politics & Society | 1.72× | ||
| 13 | Tabloid (newspaper format) | Literature | 1.66× | ||
| 14 | Grok | Technology & Electronics | 1.66× | ||
| 15 | Donald Trump | Politics & Society | 1.64× | ||
| 16 | News broadcasting | Business & Career | 1.64× | ||
| 17 | Digital media | Business & Career | 1.62× | ||
| 18 | Gmail | Internet & Social Media | 1.61× | ||
| 19 | Perth Now | News | 1.55× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Extroversion | THRILL | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
Online newspaper has an estimated audience of 3,171,851 people in Australia, concentrated in New South Wales and Victoria.
51.2% of Online newspaper fans are female, 48.8% are male, with an average age of 45.1 years.
Online newspaper fans show strongest brand affinity for ABC News (Australia) (2.12×), The Age (1.8×), and Donald Trump (1.64×) over the country average.
Online newspaper fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on The Age (1.8×), Donald Trump (1.64×), Guardian Australia (2.31×), and Wikipedia (2.25×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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