A data profile of the people who buy, follow and care about Electronic publishing in Australia — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 2,925,641 people in Australia.
Electronic publishing has an estimated audience of 2,925,641 people in Australia. 55.1% are female, 44.9% are male, average age 44.3. Top brand affinities: Wikipedia, Subscription business model, Innovation, Multi-function printer, Online newspaper.
Top brand affinities include Wikipedia, Subscription business model, Innovation, with strongest over-indexing on Wikipedia (4.35× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Electronic publishing fan in Australia is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Electronic publishing profile in Australia.
55.1% are female, 44.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 44.3 |
| Estimated audience size | 2,925,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Electronic publishing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multi-function printer | Technology & Electronics | 18.79× | ||
| 02 | Wikipedia | Internet & Social Media | 4.35× | ||
| 03 | Subscription business model | Shopping | 4.09× | ||
| 04 | Sandra Bullock | Movies & TV | 3.85× | ||
| 05 | Ryan Gosling | Movies & TV | 3.31× | ||
| 06 | Public security | Politics & Society | 2.55× | ||
| 07 | Air pollution | Health | 2.29× | ||
| 08 | Innovation | Business & Career | 2.21× | ||
| 09 | Microwave oven | Home & Garden | 2.15× | ||
| 10 | Hypermarket | Shopping | 2.09× | ||
| 11 | Online newspaper | News | 2.03× | ||
| 12 | Motorboat | Cars & Mobility | 1.95× | ||
| 13 | Crossword | Games | 1.73× | ||
| 14 | Radio | Technology & Electronics | 1.70× | ||
| 15 | Hair conditioner | Beauty & Wellness | 1.70× | ||
| 16 | Apple TV | Movies & TV | 1.61× | ||
| 17 | Anthropology | Business & Career | 1.58× | ||
| 18 | Local news | News | 1.58× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.57× | ||
| 20 | Solar energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.15× | |
| Individualism | JOY | 1.57× | |
| Spirituality | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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