A data profile of the people who buy, follow and care about Grok in Australia — modelled from more than twelve digital signal sources. Grok has an estimated audience of 3,304,325 people in Australia.
Grok has an estimated audience of 3,304,325 people in Australia. 46.0% are female, 54.0% are male, average age 41.8. Top brand affinities: Deep learning, Data science, Innovation, Elon Musk, Projectors.
Top brand affinities include Deep learning, Data science, Innovation, with strongest over-indexing on Deep learning (54.63× the country average).
Demographically, the Grok audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Grok fan in Australia is balanced, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.
The key figures that characterise the Grok profile in Australia.
46.0% are female, 54.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 41.8 |
| Estimated audience size | 3,304,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Grok audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 11.7% |
| Brazil | 8.8% |
The strongest cross-interests of the Grok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep learning | Technology & Electronics | 54.63× | ||
| 02 | Data science | Business & Career | 11.34× | ||
| 03 | Projectors | Technology & Electronics | 5.48× | ||
| 04 | 5G | Technology & Electronics | 5.40× | ||
| 05 | Elon Musk | Business & Career | 5.17× | ||
| 06 | OLED | Technology & Electronics | 4.63× | ||
| 07 | SpaceX | Cars & Mobility | 4.58× | ||
| 08 | Amazon Web Services | Technology & Electronics | 3.78× | ||
| 09 | Tesla Motors | Cars & Mobility | 2.92× | ||
| 10 | Innovation | Business & Career | 2.90× | ||
| 11 | Smart device | Technology & Electronics | 2.74× | ||
| 12 | Internet & Social Media | 2.17× | |||
| 13 | Crowdfunding | Business & Career | 2.07× | ||
| 14 | Wikipedia | Internet & Social Media | 1.89× | ||
| 15 | Desktop computers | Technology & Electronics | 1.88× | ||
| 16 | Internet & Social Media | 1.80× | |||
| 17 | Artificial intelligence | Technology & Electronics | 1.73× | ||
| 18 | Sustainable energy | Home & Garden | 1.71× | ||
| 19 | Online newspaper | News | 1.66× | ||
| 20 | Stock market | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.64× | |
| Risk Appetite | THRILL | 1.41× | |
| Career Orientation | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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