Rascasse Audience Intelligence

Grok Target Market in Belgium

A data profile of the people who buy, follow and care about Grok in Belgium — modelled from more than twelve digital signal sources. Grok has an estimated audience of 1,375,890 people in Belgium.

Grok has an estimated audience of 1,375,890 people in Belgium. 37.5% are female, 62.5% are male, average age 43.2. Top brand affinities: Data science, Reddit, Google Maps, Innovation, Online newspaper.

Top brand affinities include Data science, Reddit, Google Maps, with strongest over-indexing on Data science (16.51× the country average).

Demographically, the Grok audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

The typical Grok fan in Belgium is more male, around 43.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Data science.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Grok profile in Belgium.

Audience size
1.4M
in Belgium
Gender
37.5%
62.5% male
Age
43.2
average years
Country rank
#542
Brand in Belgium
Fig. 01

Search interest · 12-month trend

+228%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grok

37.5% are female, 62.5% are male, average age 43.2.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Grok audience in Belgium
MetricValue
Female37.5%
Male62.5%
Average age43.2
Estimated audience size1,375,890
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Grok audience in Belgium
Age bracketShare%
16-1910%
20-2918%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Grok audience comes from Belgium.

Worldwide audience distribution share by country for Grok
CountryShare
United States22.4%
Japan11.7%
Brazil8.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grok audience
#·InterestCategoryAffinity×
01Data scienceBusiness & Career16.51×
02Microsoft AzureTechnology & Electronics7.23×
03SpaceXCars & Mobility6.95×
04Bill GatesBusiness & Career5.05×
05RoboticsTechnology & Electronics3.97×
06RedditInternet & Social Media3.90×
07Tesla MotorsCars & Mobility3.26×
08InnovationBusiness & Career3.03×
09Office 365Technology & Electronics2.84×
10Apple WatchTechnology & Electronics2.76×
11Online newspaperNews2.31×
12Stock marketBusiness & Career2.21×
13Artificial intelligenceTechnology & Electronics2.07×
14Cloud computingTechnology & Electronics1.87×
15Renewable energyBusiness & Career1.83×
16Sustainable energyHome & Garden1.62×
17Google MapsInternet & Social Media1.60×
18Computer hardwareTechnology & Electronics1.58×
19SnapchatInternet & Social Media1.55×
20Facebook MessengerInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Grok audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
IndividualismJOY1.61×
PatriotismCONSERVATISM1.60×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Grok audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Healthy LifestyleBALANCE0.86×
DIY MentalityTHRILL0.87×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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