A data profile of the people who buy, follow and care about Perth Now in Australia — modelled from more than twelve digital signal sources. Perth Now has an estimated audience of 5,913,742 people in Australia.
Perth Now has an estimated audience of 5,913,742 people in Australia. 58.1% are female, 41.9% are male, average age 43.3. Top brand affinities: Aldi, Real property, Tabloid (newspaper format), Online newspaper, Blanket.
Top brand affinities include Aldi, Real property, Tabloid (newspaper format), with strongest over-indexing on Aldi (1.5× the country average).
Demographically, the Perth Now audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Perth Now fan in Australia is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Perth Now profile in Australia.
58.1% are female, 41.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.3 |
| Estimated audience size | 5,913,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Perth Now audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 95.4% |
| United Kingdom | 1.1% |
| Indonesia | 0.6% |
The strongest cross-interests of the Perth Now audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy bar | Food & Beverages | 2.83× | ||
| 02 | Bored Panda | Internet & Social Media | 2.18× | ||
| 03 | Stadium | Sports | 2.17× | ||
| 04 | Thermomix | Home & Garden | 1.83× | ||
| 05 | Fertilizer | Home & Garden | 1.80× | ||
| 06 | Home automation | Technology & Electronics | 1.77× | ||
| 07 | Real property | Home & Garden | 1.75× | ||
| 08 | West Coast Eagles | Sports | 1.73× | ||
| 09 | Cider | Food & Beverages | 1.73× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.70× | ||
| 11 | Fish and chips | Food & Beverages | 1.70× | ||
| 12 | Home cinema | Technology & Electronics | 1.66× | ||
| 13 | Breakfast television | Movies & TV | 1.64× | ||
| 14 | Blanket | Home & Garden | 1.63× | ||
| 15 | Public security | Politics & Society | 1.58× | ||
| 16 | Nespresso | Food & Beverages | 1.56× | ||
| 17 | Online newspaper | News | 1.55× | ||
| 18 | Uber | Cars & Mobility | 1.54× | ||
| 19 | Window blind | Home & Garden | 1.53× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Extroversion | THRILL | 1.28× | |
| Need for Security | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.68× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Career Orientation | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Perth Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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