A data profile of the people who buy, follow and care about CNN in Australia — modelled from more than twelve digital signal sources. CNN has an estimated audience of 2,065,658 people in Australia.
The average CNN fan in Australia is 41.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include ABC News (Australia), Wikipedia, Anthony Albanese, with strongest over-indexing on ABC News (Australia) (1.8× the country average).
Demographically, the CNN audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical CNN fan in Australia is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for ABC News (Australia).
The key figures that characterise the CNN profile in Australia.
46.7% are female, 53.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.7 |
| Estimated audience size | 2,065,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide CNN audience comes from Australia.
| Country | Share |
|---|---|
| United States | 50.7% |
| Canada | 6.7% |
| China | 3.2% |
Where the CNN audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~70K | 1.52× | |
| 02 | Western Australia | ~300K | 1.11× | |
| 03 | New South Wales | ~800K | 1.06× | |
| 04 | Victoria | ~600K | 0.97× | |
| 05 | Queensland | ~500K | 0.94× | |
| 06 | Tasmania | ~40K | 0.84× | |
| 07 | Northern Territory | ~20K | 0.80× | |
| 08 | South Australia | ~100K | 0.77× |
The strongest cross-interests of the CNN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CNN International | Movies & TV | 7.62× | ||
| 02 | Joe Biden | Politics & Society | 3.94× | ||
| 03 | Internet television | Technology & Electronics | 2.78× | ||
| 04 | Wikipedia | Internet & Social Media | 2.50× | ||
| 05 | Social change | Politics & Society | 2.26× | ||
| 06 | Anthony Albanese | Politics & Society | 2.19× | ||
| 07 | Online newspaper | News | 2.03× | ||
| 08 | Guardian Australia | News | 2.00× | ||
| 09 | Donation | Business & Career | 1.89× | ||
| 10 | ABC News (Australia) | Movies & TV | 1.80× | ||
| 11 | Southeast Asia | Travel & Leisure | 1.76× | ||
| 12 | Philippines | Travel & Leisure | 1.73× | ||
| 13 | News broadcasting | Business & Career | 1.67× | ||
| 14 | ABC News | Movies & TV | 1.65× | ||
| 15 | Gmail | Internet & Social Media | 1.57× | ||
| 16 | Charity and causes | Business & Career | 1.55× | ||
| 17 | Renewable energy | Business & Career | 1.53× | ||
| 18 | United States | Travel & Leisure | 1.52× | ||
| 19 | Video on demand | Movies & TV | 1.50× | ||
| 20 | Canada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Community Orientation | OPEN | 1.30× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.86× | |
| Extroversion | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 0.92× |
CNN has an estimated audience of 2,065,658 people in Australia, concentrated in New South Wales and Victoria.
46.7% of CNN fans are female, 53.3% are male, with an average age of 41.7 years.
CNN fans show strongest brand affinity for ABC News (Australia) (1.8×), Wikipedia (2.5×), and Anthony Albanese (2.19×) over the country average.
CNN fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond CNN itself, the audience over-indexes on Wikipedia (2.5×), Anthony Albanese (2.19×), News broadcasting (1.67×), and Gmail (1.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.