A data profile of the people who buy, follow and care about Online newspaper in Malaysia — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 2,240,836 people in Malaysia.
The average Online newspaper fan in Malaysia is 39.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Breaking news, Electronic publishing, kumpulan wang simpanan pekerja, with strongest over-indexing on Breaking news (2.97× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Online newspaper fan in Malaysia is balanced, around 39.5 years old, with strong Social Media Usage tendencies and a notable affinity for Breaking news.
The key figures that characterise the Online newspaper profile in Malaysia.
45.0% are female, 55.0% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.5 |
| Estimated audience size | 2,240,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Online newspaper audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Malacca | ~100K | 1.17× | |
| 02 | Perlis | ~40K | 1.14× | |
| 03 | Putrajaya | ~10K | 1.07× | |
| 04 | Perak | ~200K | 1.01× | |
| 05 | Kelantan | ~100K | 1.00× | |
| 06 | Kedah | ~100K | 0.99× | |
| 07 | Pahang | ~100K | 0.99× | |
| 08 | Terengganu | ~90K | 0.99× | |
| 09 | Negeri Sembilan | ~100K | 0.96× | |
| 10 | Sarawak | ~200K | 0.94× | |
| 11 | Sabah | ~200K | 0.93× | |
| 12 | Penang | ~100K | 0.93× | |
| 13 | Kuala Lumpur | ~400K | 0.92× | |
| 14 | Johor | ~300K | 0.90× | |
| 15 | Selangor | ~500K | 0.87× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dharan, Nepal | Travel & Leisure | 4.10× | ||
| 02 | Lalitpur District, Nepal | Travel & Leisure | 3.49× | ||
| 03 | Electronic publishing | News | 3.38× | ||
| 04 | Energy industry | Business & Career | 3.36× | ||
| 05 | Breaking news | Movies & TV | 2.97× | ||
| 06 | Broadcast journalism | Movies & TV | 2.76× | ||
| 07 | Nepalgunj | Travel & Leisure | 2.67× | ||
| 08 | Wireless network | Technology & Electronics | 2.33× | ||
| 09 | NST Online | News | 1.90× | ||
| 10 | Creative Commons | Technology & Electronics | 1.81× | ||
| 11 | Broadband | Technology & Electronics | 1.79× | ||
| 12 | Wikipedia | Internet & Social Media | 1.75× | ||
| 13 | Online gambling | Games | 1.59× | ||
| 14 | Internet television | Technology & Electronics | 1.57× | ||
| 15 | Virtual channel | Movies & TV | 1.54× | ||
| 16 | Divisions of Bangladesh | Travel & Leisure | 1.53× | ||
| 17 | Wind turbine | Home & Garden | 1.52× | ||
| 18 | Ahmad ibn Hanbal | Politics & Society | 1.52× | ||
| 19 | Dailymotion | Movies & TV | 1.51× | ||
| 20 | kumpulan wang simpanan pekerja | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.30× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.82× |
Online newspaper has an estimated audience of 2,240,836 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.0% of Online newspaper fans are female, 55.0% are male, with an average age of 39.5 years.
Online newspaper fans show strongest brand affinity for Breaking news (2.97×), Electronic publishing (3.38×), and kumpulan wang simpanan pekerja (1.5×) over the country average.
Online newspaper fans in Malaysia are most concentrated in Selangor (reach ~500K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on Electronic publishing (3.38×), kumpulan wang simpanan pekerja (1.5×), Nepalgunj (2.67×), and Dharan, Nepal (4.1×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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