A data profile of the people who buy, follow and care about Catering in Australia — modelled from more than twelve digital signal sources. Catering has an estimated audience of 2,189,778 people in Australia.
The average Catering fan in Australia is 43.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Homebrewing, Foodservice, Doordash, with strongest over-indexing on Homebrewing (3.78× the country average).
Demographically, the Catering audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Catering fan in Australia is more female, around 43.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Homebrewing.
The key figures that characterise the Catering profile in Australia.
62.1% are female, 37.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.8 |
| Estimated audience size | 2,189,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Catering audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 9.7% |
| Japan | 7.1% |
Where the Catering audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.21× | |
| 02 | Victoria | ~800K | 1.17× | |
| 03 | Australian Capital Territory | ~50K | 1.08× | |
| 04 | Western Australia | ~300K | 0.98× | |
| 05 | Northern Territory | ~20K | 0.98× | |
| 06 | South Australia | ~200K | 0.91× | |
| 07 | Queensland | ~500K | 0.89× | |
| 08 | Tasmania | ~40K | 0.87× |
The strongest cross-interests of the Catering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homebrewing | Food & Beverages | 3.78× | ||
| 02 | Jane Seymour (actress) | Movies & TV | 2.40× | ||
| 03 | Central Park | Travel & Leisure | 2.18× | ||
| 04 | Restaurant management | Business & Career | 1.96× | ||
| 05 | spicy food | Food & Beverages | 1.81× | ||
| 06 | Delivery order | Food & Beverages | 1.72× | ||
| 07 | Philippine Airlines | Travel & Leisure | 1.71× | ||
| 08 | Doordash | Food & Beverages | 1.67× | ||
| 09 | Squid | Pets & Animals | 1.65× | ||
| 10 | Foodservice | Food & Beverages | 1.64× | ||
| 11 | Finger food | Food & Beverages | 1.60× | ||
| 12 | Cebu Pacific | Travel & Leisure | 1.60× | ||
| 13 | Kolkata | Travel & Leisure | 1.60× | ||
| 14 | Hindi | Politics & Society | 1.58× | ||
| 15 | Telugu language | Politics & Society | 1.56× | ||
| 16 | Buffet | Food & Beverages | 1.53× | ||
| 17 | Cooking school | Food & Beverages | 1.53× | ||
| 18 | Oyster | Pets & Animals | 1.52× | ||
| 19 | Crab | Pets & Animals | 1.52× | ||
| 20 | Sandwich | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.21× | |
| Tradition | CONSERVATISM | 1.18× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Patriotism | CONSERVATISM | 0.99× | |
| Spirituality | BALANCE | 1.00× |
Catering has an estimated audience of 2,189,778 people in Australia, concentrated in New South Wales and Victoria.
62.1% of Catering fans are female, 37.9% are male, with an average age of 43.8 years.
Catering fans show strongest brand affinity for Homebrewing (3.78×), Foodservice (1.64×), and Doordash (1.67×) over the country average.
Catering fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Catering itself, the audience over-indexes on Foodservice (1.64×), Doordash (1.67×), Sandwich (1.51×), and spicy food (1.81×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Catering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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