A data profile of the people who buy, follow and care about Foodservice in Australia — modelled from more than twelve digital signal sources. Foodservice has an estimated audience of 2,168,502 people in Australia.
Foodservice has an estimated audience of 2,168,502 people in Australia. 60.8% are female, 39.2% are male, average age 43.3. Top brand affinities: Local food, Fast casual restaurants, Peter Alexander, Do it yourself (DIY), Online food ordering.
Top brand affinities include Local food, Fast casual restaurants, Peter Alexander, with strongest over-indexing on Local food (2.73× the country average).
Demographically, the Foodservice audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Foodservice fan in Australia is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Foodservice profile in Australia.
60.8% are female, 39.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 43.3 |
| Estimated audience size | 2,168,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Foodservice audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 10.5% |
| Japan | 9.2% |
The strongest cross-interests of the Foodservice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steakhouse | Food & Beverages | 3.92× | ||
| 02 | Fast casual restaurants | Food & Beverages | 3.84× | ||
| 03 | Online food ordering | Food & Beverages | 3.67× | ||
| 04 | Fish and chips | Food & Beverages | 3.40× | ||
| 05 | Smoked meat | Food & Beverages | 3.19× | ||
| 06 | Local food | Food & Beverages | 2.73× | ||
| 07 | Cappuccino | Food & Beverages | 2.34× | ||
| 08 | Microwave oven | Home & Garden | 2.32× | ||
| 09 | Street food | Food & Beverages | 1.90× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.88× | ||
| 11 | Peter Alexander | Music & Radio | 1.80× | ||
| 12 | Luxury real estate | Business & Career | 1.80× | ||
| 13 | Grilling | Food & Beverages | 1.77× | ||
| 14 | Kitchenware | Home & Garden | 1.72× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 16 | Uniqlo | Shopping | 1.67× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 18 | Catering | Food & Beverages | 1.64× | ||
| 19 | Soft drinks | Food & Beverages | 1.62× | ||
| 20 | Pastry | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Luxury Orientation | PREMIUM | 1.46× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.85× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Foodservice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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